The youth fashion market has continued to see slow growth in 2014, underperforming the total clothing and footwear market as young people remain cautious in their spending.
Young fashion retailers are continuing to face a challenging market that has seen increasingly fierce competition as online-only retailers Amazon and eBay venture further into the fashion category, grabbing more of young people’s share of spending on clothes.
While young women have become accustomed to a discounting culture, with half of female 15-24s primarily buying clothes on special offer, the youth fashion market has benefited from strong purchasing by young men who are more inclined than women to buy clothes at full price.
Definition
This report explores types of clothing bought by 15-24s, where they buy their clothes from, what motivates them to buy new clothes, what influences what they wear and their use of social media for interacting with fashion brands and retailers.
The market size includes men’s and women’s outerwear and footwear, but excludes underwear.
Value figures throughout this report are at retail selling prices (rsp) unless otherwise stated.
Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.
