“Friends have a greater influence on what young people wear than models in magazines, TV and films or even celebrities, meaning that retailers and brands are in a prime position to capitalise on a growing trend for selfies and turn shoppers into models.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Competitive Context
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What are Young People Buying?
The Consumer – Where Do 15-24s Shop for Clothes?
The Consumer – What Motivates Young People to Buy New Clothing?
The Consumer – Factors That Influence How Young People Dress
The Consumer – Social Media Sites Used for Fashion
The Consumer – Reasons for Using Social Media for Interacting with Fashion Brands
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Retail Competitor Analysis
Space Allocation Summary
Retail Product Mix
Companies and Products
Brand Communication and Promotion
18th August 2015
“With the rise of social media, today’s millennials are constantly updating their friends on where they are, what they’re doing and the clothes that they are wearing. In order to take advantage of this growing trend, H&M has opened an Instagram-worthy pop-up shop on trendy Brick Lane.” 
23rd April 2015
“Given that three quarters of consumers now own a smartphone, there is huge scope for more fashion retailers to use the latest iBeacon technology to combine the best of online and physical shopping and offer customers a more personalised experience.” |
How can retailers drive sales in a challenging youth fashion market?
