“Given the complexity of the drinking culture in China and the wide range of products within the Western spirits market, one-for-all marketing communication and product design are no longer fit for purpose. Further segmentation based on regional differences at city level is needed to triumph in the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Drivers and Barriers
Market Size and Forecast
Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Penetration of Different Types of Alcoholic Drinks
The Consumer – Drinking Occasions
The Consumer – Drinking Locations
The Consumer – Purchase Channels
The Consumer – Changes in Drinking Behaviour
The Consumer – Reasons for Not Drinking Brandies
The Consumer – Attributes Associated with Different Types of Western Spirits
The Consumer – Attitudes towards RTD Alcoholic Drinks
The Consumer – Cluster Analysis
The Consumer – Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need To Know
Who’s Innovating?
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How to utilise the evolving regional differences
