Spirits - China - September 2013
Spirits - China - September 2013

“High earners’ tendency to drink spirits during wider occasions, reflects the necessity for the high-end spirits brands to explore other occasions instead of concentrating on the gifting market. High-end baijiu brands could benefit from exploring a positioning as an indulgence by highlighting the pleasure of enjoying the products. Meanwhile, further premiumisation strategies could help Western spirits brands to tap into the high-end market, with the vast majority of high earners ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Key Issue – The Future of the High-End Market
Key Issue – Gift-Giving and the Spirit Market
Key Issue – Online Retail Can Help Brands Reach Customers Directly

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Spirit Usage
The Consumer – Purchase Channels of Spirits
The Consumer – Important Factors for, and Consumers’ Attitudes towards Buying Spirits Gifts
The Consumer – General Attitudes towards Spirits
Key Issue – Targeting Female Drinkers Becomes Increasingly Important for Growth

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Spirits Consumed in Past 12 Months
Appendix – Repertoire Analysis
Appendix – Spirits Drinking Habits
Appendix – Purchase Channel of Spirits in the Past 12 Months
Appendix – The Most Important Factors for Buying Spirits as Gifts
Appendix – Attitudes towards Buying Spirits as Gifts
Appendix – General Attitude towards Spirits
Appendix – Segmentation