“Almost all producers have paid more attention to the consumer market and the commoditisation of baijiu has become a consensus of the industry. Brands need to go beyond price incentives and renovate their product packaging and marketing communication to better appeal to the mass market. At the same time, opportunities exist for premium baijiu brands to market baijiu as a representation of good taste to compete against wine and Western ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Market Size and Forecast
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Different Types of Alcoholic Drinks
The Consumer – Consumer Perceptions of Different Types of Alcoholic Drinks
The Consumer – Purchase Channel of Chinese Spirits
The Consumer – Reasons for Purchasing Chinese Spirits
The Consumer – Typical Spending on Chinese Spirits for Different Occasions
The Consumer – Purchase Consideration Factors for Business Occasions and Special Events
The Consumer – Consumption Behaviours of and Attitudes towards Chinese Spirits
The Consumer – Meet the Mintropolitans
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Market Share
Who’s Innovating?
Companies & Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
|
Will customisability become a standard feature of baijiu in the future?
