Marketing to University Students - China - July 2020
Marketing to University Students - China - July 2020

“University students, the Gen Z consumers of the future, are a diverse cohort that brands from many categories are trying to build connections with at an early stage. Compared with older generations, however, young students are facing even more uncertainty, considering job market instability and overseas study opportunities being hit due to COVID-19. At this current time, they are likely to be more selective about what’s worth spending on ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Impact of COVID-19 on Marketing to University Students
Issues and Insights

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Income Level and Income Source
Usage of Digital Services
Brand Nationality Awareness
Influence of Celebrity Endorsement
Attractive Brand Personality
Attitudes towards Luxury after COVID-19
Changes in Lifestyle after COVID-19

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations