Table of Contents
Executive Summary
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- Hardware
- Rising adoption for Blu-ray, digital media players
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- Figure 1: Increasing ownership of living room hardware, January vs June 2014
- Clutter not a focus
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- Figure 2: Household ownership of consumer electronics, June 2014
- Three handhelds rising
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- Figure 3: Increasing ownership of personal electronics, January-June 2014
- Online activities
- Marketplace increasingly a two-way street
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- Figure 4: Online activities related to purchases, January-June 2014
- More, more, and more: Time online, social activity, entertainment pursuits
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- Figure 5: Select online communication and entertainment activities with rising usage, January-June 2014
- What we think
Television Ownership and Purchasing
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- Key points
- Internet-enabled televisions on the rise
- Lackluster performance for 3DTVs
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- Figure 6: Household ownership of televisions, July 2013-June 2014
- No decline in average number of sets per household
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- Figure 7: Number of televisions owned, June 2014
- Televisions top of mind for recent purchasing/intent to purchase
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- Figure 8: Recent purchase and intent to purchase televisions, June 2014
Physical and Digital Playback
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- Key points
- Leading tech firms throw weight into digital media players
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- Figure 9: Amazon Fire TV marketing on landing page, August 2014
- Low price points drive Blu-ray, streaming media players
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- Figure 10: Household media playback device ownership, July 2013-June 2014
- One in seven plan to buy media playback hardware
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- Figure 11: Recent purchase and intent to household media playback devices, June 2014
PCs
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- Key points
- PCs hold their own
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- Figure 12: Ownership of PCs, July 2013-June 2014
- Desktops still on the table
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- Figure 13: Recent purchase and intent to purchase PCs, June 2014
Gaming Consoles
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- Key points
- No expansion in console ownership from 8th generation launches
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- Figure 14: Gaming console ownership, July 2013-June 2014
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- Figure 15: Perceptions and motivations regarding video gaming, by household income, June 2014
- Substantial intent to purchase
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- Figure 16: Recent purchase and intent to purchase home gaming consoles, June 2014
- Steam Machines enter beta
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- Figure 17: Steam Machines beta launch screenshot, August 2014
Handheld Hardware
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- Key points
- Dedicated portable ownership flat as multifunction rises
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- Figure 18: Personal ownership of handheld electronics, July 2013-June 2014
- Short replacement cycle for phones persists
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- Figure 19: Recent purchase and intent to purchase mobile hardware, June 2014
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- Figure 20: Microsoft surface Pro 3 vs MacBook Air screenshot, August 2014
- Continuing interest in dedicated devices
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- Figure 21: Recent purchase and intent to dedicated portable hardware, June 2014
Internet Usage
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- Key points
- New user stagnation
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- Figure 22: Internet usage, August 2011-March 2014
- Growth to accrue only among over-45s
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- Figure 23: Incidence of internet usage, by age, August 2013-March 2014
- No growth environment for home internet subs
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- Figure 24: Household internet service subscription, July 2012-March 2014
- Usage away from home rising
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- Figure 25: Internet usage by location, August 2011-March 2014
- Hours spent online at home still rising
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- Figure 26: Time spent on the internet for activities other than email, April 2009-December 2013
- Mobile web
- Continuing gains in mobile access
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- Figure 27: Hardware used to access the internet, January vs June 2014
- By activity, mobile lags far behind PCs
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- Figure 28: Online activities in past three months 1, PC vs smartphone vs tablet, June 2014
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- Figure 29: Online activities in past three months 2, PC vs smartphone vs tablet, June 2014
Online Activities
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- Key points
- Checking in more often enables wider arrays of activities
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- Figure 30: Frequency of internet access for activities other than email, April 2009-December 2013
- Communication, personal expression continue to shift online
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- Figure 31: Use of online communication tools in past three months, July 2013-June 2014
- Increasing marketplace participation
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- Figure 32: Online activities related to making purchases, July 2013-June 2014
- Streaming, internet-based entertainment gaining steam
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- Figure 33: Use of online entertainment activities, July 2013-June 2014
- Ad dollars may be better positioned in online radio than terrestrial radio
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- Figure 34: Response to terrestrial and internet radio ads, October 2013
- Paid news sees gains
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- Figure 35: Use of online information services, July 2013-June 2014
Impact of Age
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- Key points
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- Figure 36: Household ownership of consumer electronics, by age, June 2014
- Figure 37: Types of televisions owned, by age, June 2014
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- Figure 38: Personal ownership of portable electronics, by age, June 2014
- Figure 39: Recent purchase of consumer electronics, by age, June 2014
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- Figure 40: Intent to purchase consumer electronics, by age, June 2014
- Figure 41: Online activities in past three months 1, by age, June 2014
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- Figure 42: Online activities in past three months 2, by age, June 2014
Impact of Household Income
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- Key points
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- Figure 43: Household ownership of consumer electronics, by household income, June 2014
- Figure 44: Types of televisions owned, by household income, June 2014
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- Figure 45: Personal ownership of portable electronics, by household income, June 2014
- Figure 46: Recent purchase of consumer electronics, by household income, June 2014
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- Figure 47: Intent to purchase consumer electronics, by household income, June 2014
- Figure 48: Online activities in past three months 1, by household income, June 2014
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- Figure 49: Online activities in past three months 2, by household income, June 2014
Impact of Race/Hispanic Origin
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- Key points
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- Figure 50: Household ownership of televisions and media playback hardware, by race/Hispanic origin, June 2014
- Figure 51: Personal ownership of portable hardware, by race and Hispanic origin, June 2014
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- Figure 52: Recent purchase of consumer electronics, by race/Hispanic origin, June 2014
- Figure 53: Intent to purchase consumer electronics, by race/Hispanic origin, June 2014
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- Figure 54: Online activities in past three months 1, by race/Hispanic origin, June 2014
- Figure 55: Online activities in past three months 2, by race/Hispanic origin, June 2014
Additional Useful Consumer Tables
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- Gender
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- Figure 56: Recent purchase of consumer electronics, by gender, June 2014
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- Figure 57: Types of televisions owned, by gender, June 2014
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- Figure 58: Intent to purchase consumer electronics, by gender, June 2014
- Gender and age
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- Figure 59: Types of televisions owned, by gender and age, June 2014
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- Figure 60: Recent purchase of consumer electronics, by gender and age, June 2014
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- Figure 61: Intent to purchase consumer electronics, by gender and age, June 2014
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- Figure 62: Online activities in past three months 1, by gender and age, June 2014
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- Figure 63: Online activities in past three months 2, by gender and age, June 2014
- Presence of children in household
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- Figure 64: Household ownership of consumer electronics, by presence of children in household, June 2014
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- Figure 65: Types of televisions owned, by presence of children in household, June 2014
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- Figure 66: Personal ownership of consumer electronics, by presence of children in household, June 2014
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- Figure 67: Recent purchase of consumer electronics, by presence of children in household, June 2014
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- Figure 68: Intent to purchase consumer electronics, by presence of children in household, June 2014
- Household income
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- Figure 69: Number of televisions owned (average), by household income, June 2014
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