Table of Contents
Introduction
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- Products covered in this report:
- Methodology
- Abbreviations
- Definitions
Executive Summary
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- A fast evolving market with heightened level of competition and consumer sophistication
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- Figure 1: Best- and worst-case forecast of China retail value sales of facial skincare, 2009-19
- Solid skincare regime and repertoire behaviour
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- Figure 2: Repertoire behaviour, by category, June 2014
- An holistic approach
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- Figure 3: Current skin problems, June 2014
- Figure 4: Skincare approach preference, healthy lifestyle vs premium skincare products, June 2014
- I want it all
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- Figure 5: Repertoire of current skin problems, June 2014
- What we think
Issues and Insights
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- Solid skincare regime and repertoire behaviour
- The facts
- The implications
- Forces behind the repertoire behaviour
- The facts
- The implications
- An holistic approach
- The facts
- The implications
- I want it all
- The facts
- The implications
Trend Applications
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- Influentials
- Access Anything Anywhere
Market Drivers and Dynamics
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- Key points
- Market drivers: Growing disposable income
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- Figure 6: Per capita income level in rural and urban, China, 2008-13
- Market drivers: E-commerce revolution powering consumption
- Market drivers: Extreme weather and pollution create more opportunities
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- Figure 7: Clinique Even Better City Block Anti-Pollution SPF40/PA+++, q1 2014
- Market dynamics: Consumer repertoire behaviour
- Market dynamics: Consumers are promotion-driven
- Market dynamics: Shopping without borders
- Market dynamics: Legislative change
Market Size and Forecast
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- Key points
- A fast evolving market with heightened level of competition and consumer sophistication
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- Figure 8: China facial skincare market, value sales, 2009-13
- Figure 9: Best- and worst-case forecast of China retail value sales of facial skincare, 2009-19
- Intensive competition
- Strong growth in anti-ageing
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- Figure 10: Best- and worst-case forecast of China retail value sales of anti-ageing facial skincare, 2009-19
- The facial mask sensation
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- Figure 11: Best- and worst-case forecast of China retail value sales of facial mask skincare, 2009-19
- Forecast methodology
Segmentation and Market Share
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- Key points
- Moisturising remains the primary segment
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- Figure 12: Value market share, by segment, 2009-13
- Figure 13: Value market share, by segment, 2013
- International and national brands blossom together
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- Figure 14: Company market share, by value, 2011-13
Who’s Innovating?
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- Key points
- Everyone is looking for multiple benefits
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- Figure 15: New product launches, by top category in the facial skincare market in China, 2009-13
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- Figure 16: Olay Total Effects 7 in One range, Q3 2013
- Energy boost
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- Figure 17: Estée Lauder Nutritious Rosy Prism range: essence and cc cream, Q1 2014
- Figure 18: Lancôme Énergie de Vie range, Q1 2014
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- Figure 19: Origins GinZing Energy-Boosting moisturizer, Q1 2014
- Figure 20: Yue Sai Vitalize Ganoderma Youth Preserving Elixir, Q1 2014
- Figure 21: Sulwhasoo Harmonizen Regenerating Cream, Q4 2013
- From micro plastic surgery to V-shaper serum
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- Figure 22: Dior Capture Lift Ultra-Stretch Remodelling Crème, Q2 2013
- Figure 23: Clarins Shaping Facial Lifting Total V contouring, June 2014
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- Figure 24: L’Oréal Paris – L’Oréal Paris revitalift v shaper serum, Q2 2014
- Facial mask boom continues
- Herbal origins
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- Figure 25: Tong Ren Tang facial mask ancient herbal extract range, May 2014
- Figure 26: Ming Cao She Yuan facial mask product in China Beauty Exhibition, May 2014
- Food nutrition
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- Figure 27: Bei Da Huang’ s Dong Bei Mo Yang ‘s a golden harvest range: soybean moisturising mask, May 2014
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- Figure 28: faith in face is the latest must-have mask based on hydrogel technology, Q4 2013, Hong Kong
- Storytelling and packaging
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- Figure 29: My Beauty Diary, 10th anniversary variants, Q4 2013
- Figure 30: Eye gel patch from Etude House and Watsons’ own-label facial mask, 2013-14
- New era for smart beauty
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- Figure 31: Clarisonic press release, 2014
- My Beauty Box on WeChat
Companies and Brands
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- L’Oréal
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- Figure 32: L’Oréal annual report, 2013
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- Figure 33: L’Oréal skincare portfolio in China, 1992-2013
- Shiseido
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- Figure 34: Shiseido company finances, March 2013
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- Figure 35: Shiseido skincare portfolio in China, 1981-2013
- Procter & Gamble
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- Figure 37: P&G skincare portfolio in China, 1989-2013
- Jala Group
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- Figure 38: Jala skincare portfolio in China, 1997-2013
The Consumer – Current Skincare Problem
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- Key points
- Most Chinese women concerned with dull skin
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- Figure 39: Current skin problems, June 2014
- Anti-ageing concerns on the rise
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- Figure 40: Current skin problems, 2013 vs 2014
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- Figure 41: Artistry Creme LuXury collection, Q2 2012
- Many women have multiple skin problems
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- Figure 42: Repertoire of current skin problems, June 2014
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- Figure 43: Women with six or more current skin problems, by monthly personal income, June 2014
- Recognising disparity between cities
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- Figure 44: Repertoire of current skin problems, by cities, June 2014
The Consumer – Usage Behaviour
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- Key points
- Usage
- A solid skincare regime
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- Figure 45: Product usage, June 2014
- Prevalence of face mask
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- Figure 46: Non-users of face asks or peels, by age, June 2014
- Income defines level of sophistication
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- Figure 47: Usage behaviour, by age and income, June 2014
- Repertoire behaviour
- Most consumers switch between several familiar brands in all skincare categories
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- Figure 48: Repertoire behaviour, by category, June 2014
- Higher income earners exhibit strong repertoire behaviour in many categories
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- Figure 49: Repertoire behaviour, by monthly personal income, June 2014
- Redefining loyalty
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- Figure 50: Repertoire behaviour, June 2014
The Consumer – Whitening Products
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- Key points
- Whitening remains the ultimate beauty
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- Figure 51: Usage of whitening products, June 2014
- New era of whitening
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- Figure 52: Additional benefits sought for whitening, June 2014
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- Figure 53: Additional benefits sought for whitening products, by income, June 2014
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- Figure 54: Usage of whitening products, by skin type, June 2014
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- Figure 55: Haruki whitening range, 2012
The Consumer – Anti-ageing Products
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- Key points
- Anti-ageing: start early
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- Figure 56: Usage of anti-ageing products, June 2014
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- Figure 57: Usage of anti-ageing products, by age, June 2014
- Age and income factors
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- Figure 58: Usage of anti-ageing products, by demographics, June 2014
- Multiple solution
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- Figure 59: Additional benefits sought for anti-ageing products, June 2014
The Consumer – Channel Usage
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- Key points
- Premium channel takes the crown
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- Figure 60: Purchase channels for facial skincare and colour cosmetics, June 2014
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- Figure 61: Purchase channels, by income, June 2014
- Taobao/Tmall leads online shopping
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- Figure 62: Purchase channels online, June 2014
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- Figure 63: China online retailer market shares, by value, 2013
- Channel integration
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- Figure 64: Repertoire of purchase channels, June 2014
- Consistent shopping experience for higher income earners
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- Figure 65: Repertoire of purchase channels, by income, June 2014
- Channel preferences among cities
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- Figure 66: Purchase channel, by cities, June 2014
The Consumer – Brand Preferences
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- Key points
- International brands versus local brands
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- Figure 67: Brand preferences, June 2014
- Japanese versus Korean
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- Figure 68: Laneige Snow BB Soothing Cushion SPF 30+ PA++, Q3 2013
- Higher income groups’ savviness
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- Figure 69: Facial moisturiser brand preference, June 2014
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- Figure 70: Facial serum brand preference, June 2014
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- Figure 71: Facial cleanser, June 2014
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- Figure 72: Brand preferences in facial moisturisers, by salon visits, June 2014
- Availability is key to recruit shoppers without brand origin preferences
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- Figure 73: Brand preferences, by purchase channel, June 2014
- City differences
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- Figure 74: Facial moisturiser brand preferences, by cities, June 2014
The Consumer – Usage and Buying Habits
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- Key points
- The power of word-of-mouth
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- Figure 75: Usage and purchase behaviour, June 2014
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- Figure 76: Usage and purchase behaviour, by age group, June 2014
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- Figure 77: Kimiss app, March 2014
- Forces behind the repertoire behaviour
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- Figure 78: Factors behind switching brands, June 2014
- The sophisticated switchers
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- Figure 79: Factors behind switch, by income group, June 2014
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- Figure 80: Clinique Even Better Essence range, Q4 2013
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- Figure 81: P&G’s Dongfangjidao range, Q2 2013
- The unsatisfied switchers
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- Figure 82: Factors behind switching, by age group, June 2014
- The deal seekers
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- Figure 83: Factors behind switching, June 2014
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- Figure 84: Factors behind switching, by income groups, June 2014
- The beauty conscious
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- Figure 85: Usage and purchase behaviour, June 2014
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- Figure 86: Factors behind switching, by income group, June 2014
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- Figure 87: Factors behind switching, by age, June 2014
The Consumer – Attitudes towards Beauty Lifestyles
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- Key points
- Micro plastic surgery, is it a future trend?
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- Figure 88: Skincare approach preference, micro plastic surgery vs skincare products using scientific advancements, June 2014
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- Figure 89: Lancôme Visionnaire Advanced Skin Corrector, q2 2014
- Nothing can beat a healthy lifestyle
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- Figure 90: Skincare approach preference, healthy lifestyle vs premium skincare products, June 2014
- Will home skincare devices challenge the beauty salon market?
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- Figure 91: Skincare approach preference, skincare devices vs beauty salons, June 2014
- Holistic versus Diagnostic: East meets West
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- Figure 92: Skincare approach preference, traditional Chinese medicine vs cosmeceuticals, June 2014
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- Figure 93: Skincare approach preference, oral cosmetics vs food therapy, June 2014
- I want it all
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- Figure 94: Skincare approach preference, June 2014
Appendix – Current Skincare Problem
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- Figure 95: Current skin problems, June 2014
- Figure 96: Most common current skin problems, by demographics, June 2014
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- Figure 97: Next most common current skin problems, by demographics, June 2014
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- Figure 98: Repertoire of current skin problems, June 2014
- Figure 99: Repertoire of current skin problems, by demographics, June 2014
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Appendix – Usage Behaviour
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- Figure 100: Repertoire behaviour, June 2014
- Figure 101: Repertoire behaviour – Make-up remover, by demographics, June 2014
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- Figure 102: Repertoire behaviour – Facial cleanser, by demographics, June 2014
- Figure 103: Repertoire behaviour – Facial toner/softener, by demographics, June 2014
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- Figure 104: Repertoire behaviour – Facial moisturiser/emulsion/lotion, by demographics, June 2014
- Figure 105: Repertoire behaviour – Facial serum/essence, by demographics, June 2014
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- Figure 106: Repertoire behaviour – BB/CC cream, by demographics, June 2014
- Figure 107: Repertoire behaviour – Block sheer, by demographics, June 2014
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- Figure 108: Repertoire behaviour – Face mask or peels, by demographics, June 2014
- Figure 109: Repertoire behaviour – Eye cream/gel, by demographics, June 2014
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- Figure 110: Repertoire behaviour – Facial oils, by demographics, June 2014
- Figure 111: Repertoire behaviour – Lip balm, by demographics, June 2014
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Appendix – Whitening Products
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- Figure 112: Usage of whitening products, June 2014
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- Figure 114: Current skin problem, by usage of whitening products, June 2014
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Appendix –Whitening Products – Consideration
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- Figure 115: Additional benefits sought for whitening, June 2014
- Figure 116: Most popular additional benefits sought for whitening, by demographics, June 2014
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- Figure 117: Next most popular additional benefits sought for whitening, by demographics, June 2014
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Appendix – Anti-Ageing Products
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- Figure 118: Usage of anti-ageing products, June 2014
- Figure 119: Usage of anti-ageing products, by demographics, June 2014
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- Figure 120: Current skin problems, by usage of anti-ageing products, June 2014
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Appendix – Anti-Ageing – Consideration
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- Figure 121: Additional benefits sought for anti-ageing products, June 2014
- Figure 122: Most popular additional benefits sought for anti-ageing products, by demographics, June 2014
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- Figure 123: Next most popular additional benefits sought for anti-ageing products, by demographics, June 2014
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Appendix – Behaviour – Channel Usage
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- Figure 124: Purchase channels, June 2014
- Figure 125: Most popular purchase channels, by demographics, June 2014
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- Figure 126: Next most popular purchase channels, by demographics, June 2014
- Figure 127: Other purchase channels, by demographics, June 2014
- Repertoire analysis
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- Figure 128: Repertoire of purchase channels, June 2014
- Figure 129: Repertoire of purchase channels, by demographics, June 2014
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Appendix – Attitude – Brand Preferences
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- Figure 130: Brand preferences, June 2014
- Figure 131: Brand preferences – Facial cleanser, by demographics, June 2014
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- Figure 132: Brand preferences – Facial toner/softener, by demographics, June 2014
- Figure 133: Brand preferences – Facial moisturiser/emulsion/lotion, by demographics, June 2014
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- Figure 134: Brand preferences – Facial serum/essence, by demographics, June 2014
- Figure 135: Brand preferences – BB cream/CC cream, by demographics, June 2014
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- Figure 136: Brand preferences – Block sheer, by demographics, June 2014
- Figure 137: Brand preferences – Face mask or peels, by demographics, June 2014
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- Figure 138: Brand preferences – Eye cream/gel, by demographics, June 2014
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Appendix – Usage and Buying Habits
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- Figure 139: Usage and purchase behaviour, June 2014
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- Figure 140: Most popular usage and purchase behaviour, by demographics, June 2014
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- Figure 141: Next most popular usage and purchase behaviour, by demographics, June 2014
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Appendix – Attitudes towards Beauty Lifestyles
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- Figure 142: Skincare approach preferences, June 2014
- Figure 143: Skincare approach preferences – Micro plastic surgery, by demographics, June 2014
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- Figure 144: Skincare approach preferences – Using food therapy to enhance skin condition, by demographics, June 2014
- Figure 145: Skincare approach preferences – Going to a beauty salon for facial care services, by demographics, June 2014
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- Figure 146: Skincare approach preferences – Cosmeceutical skincare products from other countries, by demographics, June 2014
- Figure 147: Skincare approach preferences – All-in-1 skincare products, by demographics, June 2014
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- Figure 148: Skincare approach preferences – To improve skin condition by leading a healthy lifestyle, by demographics, June 2014
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