Table of Contents
Executive Summary
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- The market
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- Figure 1: E-commerce sector sales, Brazil, 2008-18
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- Figure 2: Leading retailer sales in the Brazilian e-commerce sector, 2011-12
- Market drivers
- Companies and innovation
- The consumer
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- Figure 3: Online purchases in the past 12 months, by number of product types, April 2014
- What we think
Trend Application
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- Trend: Click and Connect
- Trend: Prove it
- Mintel futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Improved access to the internet
- Payment flexibility
- Brazilians “like” Facebook
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- Figure 4: Consumers who have bought online in the past 12 months – consumers prompted by Facebook vs overall population
- The advent of C2C
- Access to more products
- Women are heavy internet users
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- Figure 5: Gender of new e-consumers, 2009-13
Who’s Innovating?
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- Key points
- Virtual shopping centers
- Fast delivery cycle
- An online makeover
- One site fits all
- Gol scores once again
Market Size, Forecast, and Segment Performance
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- Key points
- A market rushing into adulthood
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- Figure 6: E-commerce sector sales, Brazil, 2008-18
- Growth will continue into 2018, if at a lower rate
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- Figure 7: E-commerce sector sales, Brazil, 2008-18
- Travel is the largest segment
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- Figure 8: Segment sales in the Brazilian e-commerce sector, 2012-13
- Food and drink struggles
- Forecast methodology
Market Share
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- Key points
- Three companies and a baby market
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- Figure 9: Leading retailer sales in the Brazilian e-commerce sector, 2012-13
- The market is fragmented
- Growth is almost everywhere
Company Profiles
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- Pão de Açúcar
- Gol Transportes Aéreos
- B2W
- Walmart stores
- Mercado Livre
The Consumer – Product and Services Categories
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- Key points
- Two thirds of consumers are non-buyers
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- Figure 10: Online purchases in the past 12 months, by number of product types, April 2014
- Hotel and travel tickets have the highest penetration
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- Figure 11: Online purchases in the past 12 months, by subcategory, April 2014
- The bad and the beautiful
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- Figure 12: Online purchases in the past 12 months, by category, April 2014
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- Figure 13: Rejection of e-commerce, by category, April 2014
- Work hard, shop young
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- Figure 14: Online purchases in the past 12 months, by age group, April 2014
The Consumer – Market Issues
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- Key points
- Online confidential
- The right product at the right time
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- Figure 15: Agreement with market issues, April 2014
- ABs are unfazed by card fraud and internet issues
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- Figure 16: Agreement with security statements, by socioeconomic group, April 2014
The Consumer – Vendor Engagement Themes
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- Key points
- Consumers do not discriminate vendors
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- Figure 17: Agreement with vendor engagement themes, April 2014
- Facebook moves young people
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- Figure 18: Agreement with vendor engagement theme “I am prompted to visit retailers’ websites by advertisements on Facebook,” by age group, April 2014
- Some Brazilians are protective of their CPF
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- Figure 19: Agreement with authentication themes, April 2014
Appendix – Product Types
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- Figure 20: Product types, March 2014
- Figure 21: Product types – FMCG, by demographics, March 2014
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- Figure 22: Product types – Non-physical goods, by demographics, March 2014
- Figure 23: Product types – Electro appliances, by demographics, March 2014
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- Figure 24: Product types – Durable goods, by demographics, March 2014
- Figure 25: Product types – Clothing and footwear, by demographics, March 2014
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- Figure 26: Product types – Music, video/film downloads, or e-books, by demographics, March 2014
- Figure 27: Product types – Food and drink, by demographics, March 2014
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- Figure 28: Product types – Hard-copy books, CDs, DVDs, video games/other software, by demographics, March 2014
- Figure 29: Product types – Toiletries and cosmetics, by demographics, March 2014
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- Figure 30: Product types – Jewelry and watches, by demographics, March 2014
- Figure 31: Product types – Sports, leisure goods, toys and games, by demographics, March 2014
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- Figure 32: Product types – Furniture, home furnishings, DYI and garden products, by demographics, March 2014
- Figure 33: Product types – Household electrical appliances, by demographics, March 2014
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- Figure 34: Product types – Consumer electronics, by demographics, March 2014
- Figure 35: Product types – Travel tickets and hotel stays, by demographics, March 2014
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- Figure 36: Product types – Event tickets, by demographics, March 2014
- Figure 37: Product types – Any other goods or services, by demographics, March 2014
- Repertoire analysis
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- Figure 38: Repertoire of product types, March 2014
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Appendix – Vendor Issues
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- Figure 39: Vendor issues, March 2014
- Figure 40: Most popular vendor issues, by demographics, March 2014
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- Figure 41: Next most popular vendor issues, by demographics, March 2014
- Figure 42: Other vendor issues, by demographics, March 2014
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- Figure 43: Vendor issues, by product types – FMCG, March 2014
- Figure 44: Vendor issues, by product types – Non-physical goods, March 2014
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- Figure 45: Vendor issues, by product types – Electro appliances, March 2014
- Figure 46: Vendor issues, by product types – Durable goods, March 2014
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- Figure 47: Vendor issues, by product types – Clothing and footwear, March 2014
- Figure 48: Vendor issues, by product types – Music, video/film downloads, or e-books, March 2014
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- Figure 49: Vendor issues, by product types – Food and drink, March 2014
- Figure 50: Vendor issues, by product types – Hard-copy books, CDs, DVDs, video games/other software, March 2014
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- Figure 51: Vendor issues, by product types – Toiletries and cosmetics, March 2014
- Figure 52: Vendor issues, by product types – Jewelry and watches, March 2014
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- Figure 53: Vendor issues, by product types – Sports, leisure goods, toys and games, March 2014
- Figure 54: Vendor issues, by product types – Furniture, home furnishings, DYI and garden products, March 2014
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- Figure 55: Vendor issues, by product types – Household electrical appliances, March 2014
- Figure 56: Vendor issues, by product types – Consumer electronics, March 2014
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- Figure 57: Vendor issues, by product types – Travel tickets and hotel stays, March 2014
- Figure 58: Vendor issues, by product types – Event tickets, March 2014
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- Figure 59: Vendor issues, by product types – Any other goods or services, March 2014
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Appendix – Payment Authentication
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- Figure 60: Payment authentication, March 2014
- Figure 61: Most popular payment authentication, by demographics, March 2014
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- Figure 62: Next most popular payment authentication, by demographics, March 2014
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Appendix – Attitudes when Buying
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- Figure 63: Attitudes when buying, March 2014
- Figure 64: Most popular attitudes when buying, by demographics, March 2014
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- Figure 65: Next most popular attitudes when buying, by demographics, March 2014
- Figure 66: Attitudes when buying, by product types – FMCG, March 2014
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- Figure 67: Attitudes when buying, by product types – Non-physical goods, March 2014
- Figure 68: Attitudes when buying, by product types – Electro appliances, March 2014
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- Figure 69: Attitudes when buying, by product types – Durable goods, March 2014
- Figure 70: Attitudes when buying, by product types – Clothing and footwear, March 2014
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- Figure 71: Attitudes when buying, by product types – Music, video/film downloads, or e-books, March 2014
- Figure 72: Attitudes when buying, by product types – Food and drink, March 2014
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- Figure 73: Attitudes when buying, by product types – Hard-copy books, CDs, DVDs, video games/other software, March 2014
- Figure 74: Attitudes when buying, by product types – Toiletries and cosmetics, March 2014
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- Figure 75: Attitudes when buying, by product types – Jewelry and watches, March 2014
- Figure 76: Attitudes when buying, by product types – Sports, leisure goods, toys and games, March 2014
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- Figure 77: Attitudes when buying, by product types – Furniture, home furnishings, DYI and garden products, March 2014
- Figure 78: Attitudes when buying, by product types – Household electrical appliances, March 2014
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- Figure 79: Attitudes when buying, by product types – Consumer electronics, March 2014
- Figure 80: Attitudes when buying, by product types – Travel tickets and hotel stays, March 2014
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- Figure 81: Attitudes when buying, by product types – Event tickets, March 2014
- Figure 82: Attitudes when buying, by product types – Any other goods or services, March 2014
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