“The Brazilian e-commerce sector is quickly moving from obscurity to sales of more than R$ 100 billion a year, and it is nowhere near saturation. Brazilians are beginning to shop online for all sorts of products, not just flight tickets and consumer electronics. Some are even buying clothing, footwear, and groceries. The possibilities are manifold, but suppliers must segment their strategy accordingly.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Trend Application
Market Drivers
Who’s Innovating?
Market Size, Forecast, and Segment Performance
Market Share
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Product and Services Categories
The Consumer – Market Issues
The Consumer – Vendor Engagement Themes
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Company Profiles
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Product Types
Appendix – Vendor Issues
Appendix – Payment Authentication
Appendix – Attitudes when Buying
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