The Brazilian e-commerce sector grew from R$ 14.8 billion in 2008 to R$ 51 billion in 2013, a growth of almost 250% in just five years. This is driven mostly by higher disposable incomes and an increased confidence in online shopping.

This growth will continue in the period between 2013 and 2018, when it is forecast to reach R$ 115 billion. This represents a growth of almost 130% in five years. The growth rate will remain above 20% per annum until 2014, fueled mostly by device penetration. It will then suffer a small decline, still remaining in the double digits.

This report examines the e-commerce market in Brazil.

This market covers media, fashion, computer-related products, electrical and electronic equipment, home and garden products, travel, groceries, and other products bought online via computers or mobile phones by consumers. It excludes products bought by mail order/telephone orders. Market value comprises online sales including sales tax through all types of retailers.

The segments below are included in the market size:

• Computer-related products: hardware (eg PCs, printers, and screens) and software (games, packages, and anti-virus).

• Fashion: clothing, footwear, accessories, jewelry, and textiles.

• Grocery: food and drink.

• Media: books, magazines, newspapers, music (including downloads), DVDs, and videos.

• Other e-commerce: health and beauty, cultural products, hobby and leisure, car products, gifts, children’s products, photos, betting and professional services.

• Other electricals/electronics: mobile phones, household brown and white goods.

• Other home and garden: DIY and gardening, housewares, cleaning materials, and other non-electricals.

• Travel: holidays, travel (flights, boat, rail, etc), and travel accommodation (hotels, holiday lets).

The consumer questions have been broken down into 12 segments in order to achieve a broader picture of behavioral patterns.

Furthermore, products and services have been grouped into the following categories:

• FMCG: food, drink, toiletries, and cosmetics.

• Durable items: clothing, footwear, jewelry, watches, sports, leisure goods, toys, games, furniture, home furnishings, DYI and gardening, hard copy books, CDs, DVDs, and video games.

• Electrical appliances: household electrical appliances (eg iron, blender, washing machine) and consumer electronics (eg TV, PC, mobile phone).

• Digital items: music, video/film downloads, e-books, event tickets (eg cinemas, concerts), travel tickets, and hotel stays (eg flights, coach).