Table of Contents
Executive Summary
-
- The market
-
- Figure 1: Total US sales and fan chart forecast of full service restaurants, at current prices, 2008-18
- Market drivers
- Opportunities
- Menu analysis
-
- Figure 2: Top 10 menu item claims for food items at full service restaurants, by incidence, Q4 2010-13
- Figure 3: Top 10 nutritional claims for food items at full service restaurants, by incidence, Q4 2010-13
- Consumer data
-
- Figure 4: Full service restaurant usage, February 2014
-
- Figure 5: Attitudes about full service restaurants, January 2014
- What we think
Issues and Insights
-
- Menu expansion: The most effective strategies for full service menus
- The issues
- The implications
- Rebranding: Approaches to successfully attract customers
- The issues
- The implications
- Value: How sit-downs can compete with low-priced dining options
- The issues
- The implications
- Better-for-you: Providing healthy options that are attractive to consumers
- The issues
- The implications
Trend Applications
-
- Trend: The Real Thing
- Trend: Life as an Informal Affair
- Trend: Access All Areas
Market Size and Forecast
-
- Key points
- Market size and forecast
-
- Figure 6: Total US sales and forecast of full service restaurants, at current prices, 2008-18
- Figure 7: Total US sales and forecast of full service restaurants, at inflation-adjusted prices, 2008-18
- Fan chart forecast
-
- Figure 8: Total US sales and fan chart forecast of full service restaurants, at current prices, 2008-18
Market Drivers
-
- Cost and inflation of food items
- Economic indicators
- Governmental legislation
- Allergies and gluten-free
- Millennials drive usage
- Promoting health to children
Innovations and Innovators – Operators
-
- Offering value
- Alternative proteins
- Menu expansion
- Better-for-you
- Rebranding
- Dining experience
Innovations and Innovators – Third-Party Vendors
-
- Reviews and feedback
- Ordering and payment
- Reservations and wait time
- Marketing tools
Competitive Context
-
- Full service restaurants
- Limited service restaurants
- Vending machines
- Kiosks
- Food trucks
- Catering and delivery
- Convenience stores
Featured Companies
-
- Family midscale
- Casual dining
- Fine dining
Marketing Strategies
-
- Overview of the brand landscape
- Social media
- Campaigns and promotions
- Games and contests
- Causes and charity
Social Media – Full-service Restaurants
-
- Key points
- Market overview
- Key social media metrics
-
- Figure 9: Key social media metrics for selected full-service restaurants, Apr. 1, 2013-March 31, 2014
- Brand usage and awareness
-
- Figure 10: Brand usage or awareness, February 2014
- Interaction with full-service restaurants
-
- Figure 11: Interaction with selected full-service restaurants, February 2014
- Leading online campaigns
- Charitable involvement
- Rebranding and creating new restaurant concepts
- Social media mishaps
- What we think
- Online conversations
-
- Figure 12: Online mentions for selected full-service restaurants, by month, Apr. 1, 2013-March 31, 2014
- Where are people talking about full-service restaurants?
-
- Figure 13: Online mentions for selected full-service restaurants, by page type, Apr. 1, 2013-March 31, 2014
- What are people talking about?
-
- Figure 14: Topics of conversation around selected restaurants, Apr. 1, 2013-March 31, 2014
Menu Analysis – Menu Sections
-
- Full service restaurants overview
-
- Figure 15: Breakdown of full service restaurants, by incidence, Q4 2010-13
- Menu breakdown for family midscale restaurants
-
- Figure 16: Menu breakdown of family midscale restaurants, by incidence, Q4 2010-13
- Menu breakdown for casual dining restaurants
-
- Figure 17: Menu breakdown of casual dining restaurants, by incidence, Q4 2010-13
- Menu breakdown for fine dining restaurants
-
- Figure 18: Menu breakdown of fine dining restaurants, by incidence, Q4 2010-13
Menu Analysis – Menu Claims
-
- Menu item claims
-
- Figure 19: Top 10 menu item claims for food items at full service restaurants, by incidence, Q4 2010-13
- Figure 20: Top 10 menu item claims for food items at family midscale restaurants, by incidence, Q4 2010-13
-
- Figure 21: Top 10 menu item claims for food items at casual dining restaurants, by incidence, Q4 2010-13
- Figure 22: Top 10 menu item claims for food items at fine dining restaurants, by incidence, Q4 2010-13
- Nutritional claims
-
- Figure 23: Top 10 nutritional claims for food items at full service restaurants, by incidence, Q4 2010-13
- Figure 24: Top 10 nutritional claims for food items at family midscale restaurants, by incidence, Q4 2010-13
-
- Figure 25: Top 10 nutritional claims for food items at casual dining restaurants, by incidence, Q4 2010-13
- Figure 26: Top 10 nutritional claims for food items at fine dining restaurants, by incidence, Q4 2010-13
- Geographical claims
-
- Figure 27: Top 10 geographical claims for food items at full service restaurants, by incidence, Q4 2010-13
- Figure 28: Top 10 geographical claims for food items at family midscale restaurants, by incidence, Q4 2010-13
-
- Figure 29: Top 10 geographical claims for food items at casual dining restaurants, by incidence, Q4 2010-13
- Figure 30: Top 10 geographical claims for food items at fine dining restaurants, by incidence, Q4 2010-13
Consumer Data – Overview
-
- Restaurant usage
-
- Figure 31: Full service restaurant usage, by segments, February 2014
- Consumption place
-
- Figure 32: Full service restaurant consumption place, by segments, February 2014
- Ordering method
-
- Figure 33: Full service restaurant ordering method, by segments, February 2014
- Changes in behavior at full service restaurants
-
- Figure 34: Full service restaurant changes in behavior, February 2014
-
- Figure 35: Full service restaurant changes in behavior – more, by segments, February 2014
- Deals preferences at restaurants
-
- Figure 36: Full service restaurant deals, by segments, February 2014
- Drivers influencing consumers
-
- Figure 37: Full service restaurant drivers, by segments, February 2014
- Attitudes of consumers that use full service restaurants
-
- Figure 38: Agreement with full service restaurant attitudes, by segments, February 2014
Consumer Data – By Gender
-
- Key points
- Men prefer carryout and are enticed by limited time offers
- Women order over the phone, are budget-conscious, and focus on health
- Consumer tables by gender
-
- Figure 39: Full service restaurant usage, by gender, February 2014
-
- Figure 40: Full service restaurant consumption place, by gender, February 2014
-
- Figure 41: Full service restaurant ordering method, by gender, February 2014
-
- Figure 42: Full service restaurant changes in behavior – more, by gender, February 2014
-
- Figure 43: Full service restaurant deals, by gender, February 2014
-
- Figure 44: Full service restaurant drivers, by gender, February 2014
-
- Figure 45: Agreement with full service restaurant attitudes, by gender, February 2014
Consumer Data – By Generation
-
- Key points
- Younger Millennials eat orders at home and like reward points programs
- Older Millennials are heavy users, tech savvy, and seek authentic items
- Baby Boomers are more likely to order carryout over the phone
- Older consumers have set behavior and want signature items
- Consumer tables by generation
-
- Figure 46: Full service restaurant usage, by generations, February 2014
-
- Figure 47: Full service restaurant consumption place, by generations, February 2014
-
- Figure 48: Full service restaurant ordering method, by generations, February 2014
-
- Figure 49: Full service restaurant changes in behavior – more, by generations, February 2014
-
- Figure 50: Full service restaurant deals, by generations, February 2014
-
- Figure 51: Restaurant drivers, by generations, February 2014
-
- Figure 52: Agreement with full service restaurant attitudes, by generations, February 2014
Consumer Data – By Income
-
- Key points
- Lower-income consumers have low usage and seek affordable options
- Middle-income consumers are least likely to find variety important
- The affluent are heavy users, dine-in, use technology, and focus on health
- Consumer tables by income
-
- Figure 53: Full service restaurant usage, by household income, February 2014
-
- Figure 54: Full service restaurant consumption place, by household income, February 2014
-
- Figure 55: Full service restaurant ordering method, by household income, February 2014
-
- Figure 56: Full service restaurant changes in behavior – more, by household income, February 2014
-
- Figure 57: Full service restaurant deals, by household income, February 2014
-
- Figure 58: Full service restaurant drivers, by household income, February 2014
-
- Figure 59: Agreement with full service restaurant attitudes, by household income, February 2014
Consumer Data – By Race and Hispanic Origin
-
- Key points
- Whites are more likely to dine in and choose brands because of gift cards
- Blacks are least likely to be influenced by daily special pricing
- Asians are health conscious and interested in authentic ethnic cuisine
- Hispanics use carryout and seek authenticity, health, and portion sizes
- Consumer tables by race and Hispanic origin
-
- Figure 60: Full service restaurant usage, by race/Hispanic origin, February 2014
-
- Figure 61: Full service restaurant consumption place, by race/Hispanic origin, February 2014
-
- Figure 62: Full service restaurant ordering method, by race/Hispanic origin, February 2014
-
- Figure 63: Full service restaurant changes in behavior – more, by race/Hispanic origin, February 2014
-
- Figure 64: Full service restaurant deals, by race/Hispanic origin, February 2014
-
- Figure 65: Full service restaurant drivers, by race/Hispanic origin, February 2014
-
- Figure 66: Agreement with full service restaurant attitudes, by race/Hispanic origin, February 2014
Consumer Data – By Region
-
- Key points
- Midwesterners are unforgiving to brands and avoid using technology
- Northeasterners use fine dining and are less likely to be price sensitive
- Southerners are less likely to place carry-out orders over the phone
- Westerners are increasing usage of FSRs but are also trading down
- Consumer tables by region
-
- Figure 67: Full service restaurant usage, by region, February 2014
-
- Figure 68: Full service restaurant consumption place, by region, February 2014
-
- Figure 69: Full service restaurant ordering method, by region, February 2014
-
- Figure 70: Full service restaurant changes in behavior – more, by region, February 2014
-
- Figure 71: Full service restaurant deals, by region, February 2014
-
- Figure 72: Full service restaurant drivers, by region, February 2014
-
- Figure 73: Agreement with full service restaurant attitudes, by region, February 2014
Consumer Data – By Area
-
- Key points
- Urban consumers use tech and are interested in portability and health
- Suburban consumers are less price sensitive and want high-quality items
- Rural consumers dine-in and prefer more traditional offerings
- Consumer tables by area
-
- Figure 74: Full service restaurant usage, by area, February 2014
-
- Figure 75: Full service restaurant consumption place, by area, February 2014
-
- Figure 76: Full service restaurant ordering method, by area, February 2014
-
- Figure 77: Full service restaurant changes in behavior – more, by area, February 2014
-
- Figure 78: Full service restaurant deals, by area, February 2014
-
- Figure 79: Full service restaurant drivers, by area, February 2014
-
- Figure 80: Agreement with full service restaurant attitudes, by area, February 2014
Consumer Data – By Parents
-
- Key points
- Parents are the most demanding, but also the heaviest restaurant users
- Parents with toddlers don’t find portion size or customizability important
- Parents with children are more likely to order carryout online or via mobile
- Parents with teenagers call in orders and have increased usage of deals
- Parents with adult children don’t use tech and prefer premium menu items
- Consumer tables by parents
-
- Figure 81: Full service restaurant usage, by parents with children in household, February 2014
-
- Figure 82: Full service restaurant consumption place, by parents with children in household, February 2014
-
- Figure 83: Full service restaurant ordering method, by parents with children in household, February 2014
-
- Figure 84: Full service restaurant changes in behavior – more, by parents with children in household, February 2014
-
- Figure 85: Full service restaurant deals, by parents with children in household, February 2014
-
- Figure 86: Full service restaurant drivers, by parents with children in household, February 2014
-
- Figure 87: Agreement with full service restaurant attitudes, by parents with children in household, February 2014
Appendix – Social Media – Full-service Restaurants
-
- Brand usage or awareness
-
- Figure 88: Brand usage or awareness, February 2014
- Figure 89: Denny’s usage or awareness, by demographics, February 2014
-
- Figure 90: Golden Corral usage or awareness, by demographics, February 2014
-
- Figure 91: Olive Garden usage or awareness, by demographics, February 2014
-
- Figure 92: P.F. Chang’s usage or awareness, by demographics, February 2014
-
- Figure 93: Chuck E. Cheese usage or awareness, by demographics, February 2014
-
- Figure 94: The Capital Grille usage or awareness, by demographics, February 2014
- Interaction with full-service restaurants
-
- Figure 95: Activities done, February 2014
- Figure 96: Denny’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
-
- Figure 97: Denny’s – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
-
- Figure 98: Denny’s – Activities done – I follow/like the brand on social media because, by demographics, February 2014
-
- Figure 99: Denny’s – Activities done – I have researched the brand on social media to, by demographics, February 2014
-
- Figure 100: Golden Corral – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
-
- Figure 101: Golden Corral – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
-
- Figure 102: Golden Corral – Activities done – I follow/like the brand on social media because, by demographics, February 2014
-
- Figure 103: Golden Corral – Activities done – I have researched the brand on social media to, by demographics, February 2014
-
- Figure 104: Olive Garden – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
-
- Figure 105: Olive Garden – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
-
- Figure 106: Olive Garden – Activities done – I follow/like the brand on social media because, by demographics, February 2014
-
- Figure 107: Olive Garden – Activities done – I have researched the brand on social media to, by demographics, February 2014
-
- Figure 108: P.F. Chang's – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
-
- Figure 109: P.F. Chang's – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
-
- Figure 110: P.F. Chang's – Activities done – I follow/like the brand on social media because, by demographics, February 2014
-
- Figure 111: P.F. Chang's – Activities done – I have researched the brand on social media to, by demographics, February 2014
-
- Figure 112: Chuck E. Cheese – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
-
- Figure 113: Chuck E. Cheese – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
-
- Figure 114: Chuck E. Cheese – Activities done – I follow/like the brand on social media because, by demographics, February 2014
-
- Figure 115: Chuck E. Cheese – Activities done – I have researched the brand on social media to, by demographics, February 2014
-
- Figure 116: The Capital Grille – Activities done – I have looked up/talked about this brand online on social media, by demographics, February 2014
-
- Figure 117: The Capital Grille – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, February 2014
-
- Figure 118: The Capital Grille – Activities done – I follow/like the brand on social media because, by demographics, February 2014
-
- Figure 119: The Capital Grille – Activities done – I have researched the brand on social media to, by demographics, February 2014
- Key social media metrics
-
- Figure 120: Social media metrics—Denny’s, March 2014
- Figure 121: Social media metrics—Olive Garden, March 2014
- Figure 122: Social media metrics—Chuck E. Cheese, March 2014
- Figure 123: Social media metrics—Golden Corral, March 2014
- Figure 124: Social media metrics—P.F. Chang’s, March 2014
-
- Figure 125: Social media metrics—The Capital Grille, March 2014
- Online conversations
-
- Figure 126: Online mentions for selected full-service restaurants, by month, Apr. 1, 2013-March 31, 2014
- Figure 127: Online mentions for selected full-service restaurants, by page type, Apr. 1, 2013-March 31, 2014
- Figure 128: Topics of conversation around selected restaurants, Apr. 1, 2013-March 31, 2014
Appendix – Additional Tables
-
- Consumer tables by family midscale
-
- Figure 129: Full service restaurant usage, by family midscale types, February 2014
- Figure 130: Full service restaurant consumption place, by family midscale types, February 2014
- Figure 131: Full service restaurant ordering method, by family midscale types, February 2014
-
- Figure 132: restaurant changes in behavior – more, by family midscale types, February 2014
- Figure 133: Full service restaurant deals, by family midscale types, February 2014
-
- Figure 134: Full service restaurant drivers, by family midscale types, February 2014
- Figure 135: Agreement with full service restaurant attitudes, by family midscale types, February 2014
- Consumer tables by casual dining
-
- Figure 136: Full service restaurant usage, by casual dining types, February 2014
- Figure 137: Full service restaurant usage, by casual dining types, February 2014
- Figure 138: Full service restaurant consumption place, by casual dining types, February 2014
-
- Figure 139: Full service restaurant consumption place, by casual dining types, February 2014
- Figure 140: Full service restaurant ordering method, by casual dining types, February 2014
-
- Figure 141: Full service restaurant ordering method, by casual dining types, February 2014
- Figure 142: Full service restaurant changes in behavior – more, by casual dining types, February 2014
-
- Figure 143: Full service restaurant changes in behavior – more, by casual dining types, February 2014
- Figure 144: Full service restaurant deals, by casual dining types, February 2014
-
- Figure 145: Full service restaurant deals, by casual dining types, February 2014
- Figure 146: Full service restaurant drivers, by casual dining types, February 2014
-
- Figure 147: Full service restaurant drivers, by casual dining types, February 2014
- Figure 148: Agreement with full service restaurant attitudes, by casual dining types, February 2014
-
- Figure 149: Agreement with full service restaurant attitudes, by casual dining types, February 2014
- Consumer tables by daypart
-
- Figure 150: Full service restaurant usage, by daypart, February 2014
- Figure 151: Full service restaurant consumption place, by daypart, February 2014
-
- Figure 152: Full service restaurant ordering method, by daypart, February 2014
- Figure 153: Full service restaurant changes in behavior – more, by daypart, February 2014
-
- Figure 154: Full service restaurant deals, by daypart, February 2014
- Figure 155: Full service restaurant drivers, by daypart, February 2014
-
- Figure 156: Agreement with full service restaurant attitudes, by daypart, February 2014
- Consumer tables by consumption place
-
- Figure 157: Full service restaurant usage, by consumption place, February 2014
- Figure 158: Full service restaurant consumption place, by consumption place, February 2014
-
- Figure 159: Full service restaurant ordering method, by consumption place, February 2014
- Figure 160: Full service restaurant changes in behavior – more, by consumption place, February 2014
-
- Figure 161: Full service restaurant deals, by consumption place, February 2014
- Figure 162: Full service restaurant drivers, by consumption place, February 2014
-
- Figure 163: Agreement with full service restaurant attitudes, by consumption place, February 2014
Appendix – Trade Associations
Back to top