“Full service restaurants face many obstacles preventing traffic which will need to be rectified in order to boost sales. Such issues include menus that don’t reflect the changing needs of consumers, outdated branding, a perception of poor value, and limited healthful options. In response, operators can expand dayparts and item formats; undergo renovations and reimaging; utilize deals, discounting, and portioning; and offer better-for-you options focusing on a variety categories.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
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Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race and Hispanic Origin
Consumer Data – By Region
Consumer Data – By Area
Consumer Data – By Parents
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Innovations and Innovators – Operators
Innovations and Innovators – Third-Party Vendors
Featured Companies
Marketing Strategies
Social Media – Full-service Restaurants
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Menu Analysis – Menu Sections
Menu Analysis – Menu Claims
Appendix – Social Media – Full-service Restaurants
Appendix – Additional Tables
Appendix – Trade Associations
29th December 2014
“In the past few years, full service restaurants (FSRs) have lost much ground to the limited service restaurant segment, which has been able to provide affordable, healthy-positioned options with quick service. This loss has been felt especially during the lunch daypart, when consumers are looking for a quick, freshly prepared ...
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What are the most effective strategies for full service menus?
