Full Service Restaurants - US - April 2014
Full Service Restaurants - US - April 2014

“Full service restaurants face many obstacles preventing traffic which will need to be rectified in order to boost sales. Such issues include menus that don’t reflect the changing needs of consumers, outdated branding, a perception of poor value, and limited healthful options. In response, operators can expand dayparts and item formats; undergo renovations and reimaging; utilize deals, discounting, and portioning; and offer better-for-you options focusing on a variety categories.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Trend Applications
Market Size and Forecast
Market Drivers
Competitive Context

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race and Hispanic Origin
Consumer Data – By Region
Consumer Data – By Area
Consumer Data – By Parents

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators – Operators
Innovations and Innovators – Third-Party Vendors
Featured Companies
Marketing Strategies
Social Media – Full-service Restaurants

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Menu Analysis – Menu Sections
Menu Analysis – Menu Claims
Appendix – Social Media – Full-service Restaurants
Appendix – Additional Tables
Appendix – Trade Associations