Table of Contents
Executive Summary
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- The market
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- Figure 1: Consumer spend on fridges and freezers, 2008-18
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- Figure 2: Market segmentation of spend on fridges and freezers, by value, by type, 2013 (est)
- Market factors
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- Figure 3: Cooking and eating habits, February 2014
- Companies, brands and innovation
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- Figure 4: Share of sales fridges and freezers, by value, 2013 (est)
- Retail distribution
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- Figure 5: Fridges and freezers distribution, by value, 2013 (est)
- The consumer
- Ownership of fridges and freezers
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- Figure 6: Ownership of fridges and freezers, 2012-13
- Who bought fridges or freezers in the last three years?
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- Figure 7: Purchases of fridges and freezers, 2012-13
- Figure 8: What they spent on fridges and freezers in the last three years, December 2013
- Features people think important
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- Figure 9: Features of fridges and freezers considered important, December 2013
- What people say they would pay more for
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- Figure 10: Features of fridges and freezers people would pay more for, by owners who have bought and not bought in the last three years, December 2013
- What we think
Issues and Insights
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- Will style become more important in the market for fridges and freezers?
- The facts
- The implications
- Are people inspired by innovations in fridges and freezers?
- The facts
- The implications
- Do people really want to communicate with their fridges?
- The facts
- The implications
- Will shopping online continue to grow in importance?
- The facts
- The implications
Trend Application
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- Trend: Survival Skills
- Trend: FSTR HYPR
- Mintel futures: Access Anything, Anywhere
Internal Market Environment
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- Key points
- Attitudes towards grocery shopping
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- Figure 11: Attitudes towards shopping for groceries, 2013 and 2014
- Savvy shoppers are stocking up
- Shopping to a plan
- 53% of people buy frozen vegetables
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- Figure 12: Types of vegetables purchased, August 2013
- A nation of cooks
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- Figure 13: Cooking and eating habits, 2012-14
- Ice cream takes up too much space
- Hot weather puts stress on fridges and freezers
Broader Market Environment
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- Key points
- The housing market returns to growth
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- Figure 14: UK residential housing transactions, 2009-13
- Figure 15: Average age of house buyers, 1999-2013
- What are people’s financial priorities?
- Price inflation has fallen
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- Figure 16: Consumer price change for large and small domestic appliances, annual averages 2009-13
- Summary of key economic and demographic trends
- Consumer expenditure to grow
- Over a million more households by 2018
- ABs over a quarter of the population
- More C2s will drive demand for mid-range appliances
- More women at work
- Fewer families but more retired households
- Energy efficiency
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- Figure 17: Energy labels for refrigeration, March 2013
- Reducing waste
- Energy Saving Recommended
Competitive Context
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- Key points
- What people spend on house and garden
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- Figure 18: Consumer spending on house and garden, 2013 (est)
- Figure 19: Consumer spending on household furnishings, equipment, maintenance and domestic services, 2008-13
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Door-in-door is convenient and efficient
- Revamping the compressor
- Remote diagnosis of faults
- A musical fridge
- A fridge for people passionate about food
- Smart homes
- Smart fridges
- Colour and design
- Keeping up with the Joneses
Market Size and Segmentation
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- Key points
- Steady growth to 2018
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- Figure 20: Consumer spend on fridges and freezers, 2008-18
- Market overview
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- Figure 21: Sales of all fridges and freezers, at current and constant 2013 prices, by value, 2008-18
- Figure 22: Sales of all fridges and freezers, by volume and value, 2009-13
- Figure 23: Market segmentation of spend on fridges and freezers, by value, by type, 2013 (est)
- Over a million fridge-freezers a year
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- Figure 24: Sales of fridge-freezers, by volume and value, 2009-13
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- Figure 25: Consumer spend on fridge-freezers, 2008-18
- Figure 26: Consumer spend on separate fridges and freezers, 2008-13
- Sales of drink coolers
Companies and Products
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- Key points
- Company overview
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- Figure 27: Share of sales of fridges and freezers, by value, 2013 (est)
- Beko Ltd
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- Figure 28: Financial performance of Beko Plc, 2009-12
- BSH Group
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- Figure 29: Financial performance of BSH Home Appliances Limited, 2009-12
- Hoover Candy
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- Figure 30: Financial performance of Hoover Limited, 2009-12
- Electrolux
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- Figure 31: Financial performance of Electrolux Plc, 2009-12
- Whirlpool
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- Figure 32: Financial performance of Whirlpool UK Limited, 2009-12
- Smeg
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- Figure 33: Financial performance of Smeg UK Limited, 2009-12
- Indesit
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- Figure 34: Financial performance of Indesit Company UK Ltd, 2009-12
- Other operators in the UK fridge and freezer market
- Samsung
- Panasonic
- Sharp
- Miele
- AGA Rangemaster
- Sub-Zero & Wolf
- Gorenje
- Liebherr
- Husky
- Haier
- Lec (owned by GDHA)
Channels to Market
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- Key points
- Electrical goods distribution
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- Figure 35: Estimated distribution of spending on all electrical goods, by value, 2013 (est)
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- Figure 36: Fridges and freezers estimated distribution, by value, 2013 (est)
- The closure of Comet
- Currys stands apart as the only major specialist
- Pure-play retailers growing fast
- Independents group together
- Supermarkets lacklustre
- John Lewis benefits from multichannel
- Selling online via partnerships
- What consumers tell us about shopping for electrical goods
Brand Research
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- Brand map
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- Figure 37: Attitudes towards and usage of brands in the fridges and freezers sector, December 2013
- Correspondence analysis
- Brand attitudes
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- Figure 38: Attitudes, by fridges and freezers brand, December 2013
- Brand personality
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- Figure 39: Fridges and freezers brand personality – macro image, December 2013
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- Figure 40: Fridges and freezers brand personality – micro image, December 2013
- Brand experience
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- Figure 41: Fridges and freezers brand usage, December 2013
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- Figure 42: Satisfaction with various fridges and freezers brands, December 2013
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- Figure 43: Consideration of fridges and freezers brands, December 2013
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- Figure 44: Consumer perceptions of current fridges and freezers brand performance, December 2013
- Brand recommendation
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- Figure 45: Recommendation of selected fridges and freezers brands, December 2013
Brand Communication and Promotion
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- Key points
- Main media advertising highest in five years
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- Figure 46: Main media advertising on fridges and freezers, 2009-13
- Advertising spend by media type
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- Figure 47: Main media advertising on fridges and freezers, by media type, 2009-13
- Figure 48: Main media advertising on fridges and freezers, by advertiser, 2013
- Figure 49: Main media advertising on fridges and freezers, by advertiser, 2009-13
- Advertising and marketing specifics
The Consumer – Ownership of Fridges and Freezers
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- Key points
- Trends in ownership of fridges and freezers
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- Figure 50: Ownership of fridges and freezers, 2012-13
- The fridge for everyman
- Low-rise popular with older people
- 20% have a chest freezer
- How many appliances do people own?
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- Figure 51: Repertoire of ownership of fridges and freezers, December 2013
The Consumer – Purchases of Fridges and Freezers
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- Key points
- Purchase trends in the last three years
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- Figure 52: Purchases of fridges and freezers, 2012-13
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- Figure 53: Repertoire of fridges and freezers bought in the last three years, December 2013
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- Figure 54: Fridges and freezers bought in the last three years, by repertoire, December 2013
The Consumer – What They Spent on Fridges and Freezers
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- Key points
- What they spent on fridges and freezers
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- Figure 55: What they spent on fridges and freezers in the last three years, December 2013
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- Figure 56: Repertoire of fridges and freezers bought in the last three years, by what they spent on fridges and freezers in the last three years, December 2013
The Consumer – Features of Fridges and Freezers Considered Important
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- Key points
- Features of fridges and freezers considered important
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- Figure 57: Features of fridges and freezers considered important, December 2013
- A matter of trust
- Brands matter more as people age
- Women look for variety of storage
- Seeing the contents matters as people age
- More than a third take note of reviews
- Younger or wealthier want extra gadgets
- What about the environment?
- Style and co-ordination?
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- Figure 58: Features of fridges and freezers considered important, by what they spent on fridges and freezers in the last three years, December 2013
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- Figure 59: Features of fridges and freezers considered important, by owners who have bought and not bought in the last three years, December 2013
The Consumer – Features of Fridges and Freezers People Would Pay More For
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- Key points
- What would encourage people to pay more?
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- Figure 60: Features of fridges and freezers people would pay more for, by owners who have bought and not bought in the last three years, December 2013
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- Figure 61: Features of fridges and freezers people would pay more for, repertoire, December 2013
- Repertoire analysis
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- Figure 62: Repertoire of features of fridges and freezers people would pay more for, December 2013
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- Figure 63: Features of fridges and freezers people would pay more for, by repertoire of features of fridges and freezers people would pay more for, December 2013
Appendix – Broader Market Environment
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- Figure 64: GDP, PDI, consumer expenditure and savings, at current prices, 2008-18
- Figure 65: Trends in the age structure of the UK population, 2008-18
- Socio-economic groups
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- Figure 66: Forecast adult population trends, by socio-economic group, 2008-18
- Lifestage
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- Figure 67: Forecast adult population trends, by lifestage, 2008-18
- Household size
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- Figure 68: UK households, by size, 2008-18
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Appendix – Market Size and Segmentation
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- Figure 69: Consumer spend on separate fridges, 2009-13
- Figure 70: Consumer spend on separate freezers, 2009-13
- Figure 71: Consumer spend on separate fridges, 2008-18
- Figure 72: Consumer spend on separate freezers, 2008-18
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Appendix – Brand Research
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- Figure 73: Brand usage, December 2013
- Figure 74: Brand commitment, December 2013
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- Figure 75: Brand momentum, December 2013
- Figure 76: Brand diversity, December 2013
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- Figure 77: Brand satisfaction, December 2013
- Figure 78: Brand recommendation, December 2013
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- Figure 79: Brand attitude, December 2013
- Figure 80: Brand image – macro image, December 2013
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- Figure 81: Brand image – micro image, December 2013
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Appendix – The Consumer – Ownership of Fridges and Freezers
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- Figure 82: Most popular ownership of fridges and freezers, by demographics, December 2013
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- Figure 83: Next most popular ownership of fridges and freezers, by demographics, December 2013
- Repertoire analysis
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- Figure 84: Ownership of fridges and freezers, by repertoire of ownership of fridges and freezers, December 2013
- Figure 85: Repertoire of ownership of fridges and freezers, by demographics, December 2013
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Appendix – The Consumer – Purchases of Fridges and Freezers
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- Figure 86: Fridges and freezers bought in the last three years, December 2013
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- Figure 87: Most popular fridges and freezers bought in the last three years, by demographics, December 2013
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- Figure 88: Next most popular fridges and freezers bought in the last three years, by demographics, December 2013
- Repertoire analysis
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- Figure 89: Repertoire of fridges and freezers bought in the last three years, by demographics, December 2013
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- Figure 90: Repertoire of fridges and freezers bought in the last three years, by most popular fridges and freezers bought in the last three years, December 2013
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- Figure 91: Repertoire of fridges and freezers bought in the last three years, by next most popular fridges and freezers bought in the last three years, December 2013
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Appendix – The Consumer – What They Spent on Fridges and Freezers
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- Figure 92: What they spent on fridges and freezers in the last three years, by demographics, December 2013
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- Figure 93: Fridges and freezers bought in the last three years, by what they spent on fridges and freezers in the last three years, December 2013
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Appendix – The Consumer – Features of Fridges and Freezers Considered Important
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- Figure 94: Most popular features of fridges and freezers considered important, by demographics, December 2013
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- Figure 95: Next most popular features of fridges and freezers considered important, by demographics, December 2013
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- Figure 96: Other features of fridges and freezers considered important, by demographics, December 2013
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- Figure 97: Features of fridges and freezers considered important, by most popular ownership of fridges and freezers, December 2013
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- Figure 98: Features of fridges and freezers considered important, by next most popular ownership of fridges and freezers, December 2013
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- Figure 99: Most popular features of fridges and freezers considered important, by demographics, December 2013
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- Figure 100: Next most popular features of fridges and freezers considered important, by demographics, December 2013
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- Figure 101: Other features of fridges and freezers considered important, by demographics, December 2013
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- Figure 102: Most popular features of fridges and freezers considered important, by demographics, December 2013
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- Figure 103: Next most popular features of fridges and freezers considered important, by demographics, December 2013
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- Figure 104: Other features of fridges and freezers considered important, by demographics, December 2013
- Repertoire analysis
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- Figure 105: Repertoire of features of fridges and freezers considered important, by demographics, December 2013
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Appendix – The Consumer– Features of Fridges and Freezers People Would Pay More For
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- Figure 106: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 107: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 108: Other features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 109: Features of fridges and freezers people would pay more for, by most popular features of fridges and freezers considered important, December 2013
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- Figure 110: Features of fridges and freezers people would pay more for, by next most popular features of fridges and freezers considered important, December 2013
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- Figure 111: Features of fridges and freezers people would pay more for, by other features of fridges and freezers considered important, December 2013
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- Figure 112: Features of fridges and freezers people would pay more for, by what they spent on fridges and freezers in the last three years, December 2013
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- Figure 113: Features of fridges and freezers people would pay more for, by most popular features of fridges and freezers considered important, December 2013
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- Figure 114: Features of fridges and freezers people would pay more for, by next most popular features of fridges and freezers considered important, December 2013
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- Figure 115: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 116: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 117: Other features of fridges and freezers people would pay more for, by demographics, December 2013
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Appendix – The Consumer – Features People Would Pay More For
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- Figure 118: Features of fridges and freezers people would pay more for, December 2013
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- Figure 119: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 120: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 121: Other features of fridges and freezers people would pay more for, by demographics, December 2013
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Appendix – The Consumer – Features of Fridges and Freezers People Would Pay More For by Households Who Haven’t Bought in the Last Three Years
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- Figure 122: Features of fridges and freezers people would pay more for, December 2013
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- Figure 123: Most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 124: Next most popular features of fridges and freezers people would pay more for, by demographics, December 2013
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- Figure 125: Other features of fridges and freezers people would pay more for, by demographics, December 2013
- Repertoire analysis
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- Figure 126: Repertoire of features of fridges and freezers people would pay more for, by demographics, December 2013
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