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Fridges and Freezers - UK - April 2014
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights
Trend Application

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Fridges and Freezers - UK - April 2014
Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses in the Market
Market Size and Segmentation
Channels to Market

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Fridges and Freezers - UK - April 2014
Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ownership of Fridges and Freezers
The Consumer – Purchases of Fridges and Freezers
The Consumer – What They Spent on Fridges and Freezers
The Consumer – Features of Fridges and Freezers Considered Important
The Consumer – Features of Fridges and Freezers People Would Pay More For

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Fridges and Freezers - UK - April 2014
Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Research
Brand Communication and Promotion

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Fridges and Freezers - UK - April 2014
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Broader Market Environment
Appendix – Market Size and Segmentation
Appendix – Brand Research
Appendix – The Consumer – Ownership of Fridges and Freezers
Appendix – The Consumer – Purchases of Fridges and Freezers
Appendix – The Consumer – What They Spent on Fridges and Freezers
Appendix – The Consumer – Features of Fridges and Freezers Considered Important
Appendix – The Consumer– Features of Fridges and Freezers People Would Pay More For
Appendix – The Consumer – Features People Would Pay More For
Appendix – The Consumer – Features of Fridges and Freezers People Would Pay More For by Households Who Haven’t Bought in the Last Three Years
Search

Demand for fridges and freezers is reviving, after several flat years. This upwards trend is linked to buoyancy within the housing market as well as improving consumer confidence in the economy. As people move house they invest more in updating kitchens and bathrooms, or buy new appliances to go in their new homes. So the uptick in activity for buying homes will be positive for demand for fridges and freezers.

There has been a significant amount of product development and innovation in the refrigeration market. Manufacturers have continued to add value through introducing better technologies, improved materials and advances in design. Consumers today have a wider choice of sizes, combinations and functionality than ever before. This is expanding their expectations and giving them more encouragement to pay a little extra to get the features and quality that they want. This report takes a look at what consumers believe is important to them next time they buy a fridge or freezer and the features they say they would pay extra for.

Definitions

This report profiles the market for fridges and freezers in the UK. It includes beer chillers and chilled cabinets for wine targeted at domestic use. Coverage includes:

  • Single-door refrigerators – larder-style (including large American-style). Also standard, ie with icebox. Includes beer coolers and wine fridges.

  • Freezers – upright or chest, either frost-free or non-frost-free.

  • Fridge-freezers – frost-free and non-frost-free models (including large US-style appliances, incorporating features such as ice and water dispensers) both freestanding and those designed to fit under existing units in a built-in kitchen.

  • We use the term ‘American style’ to describe a large refrigerator with side-by-side door openings.

Excluded

Fridges and freezers purchased for commercial use.

Crown copyright material is reproduced with the permission of the Controller of HMSO and the Queen’s Printer for Scotland.

Value figures throughout this report are at retail selling prices unless otherwise stated. Market sizes at 2013 prices are calculated using Mintel’s Household Goods deflator.

Abbreviations

AEG Allgemeine Elektrizitäts-Gesellschaft
AMDEA Association of Manufacturers of Domestic Appliances
BSH Bosch und Siemens Hausgeräte
C Centigrade
GAD Government Actuary’s Department
GDHA Glen Dimplex Home Appliances
GE General Electric
GMI Global Market Insite
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