Home, Auto and Travel Insurance - Canada - June 2015
Home, Auto and Travel Insurance - Canada - June 2015

“The challenge for home, auto and travel insurers is multi-faceted, with bottom-line results relying on factors such as attracting new customers. Making insurance easier to purchase by simplifying insurance language and providing consumers with easy step-by-step procedures online, along with allowing consumers to choose what coverage suits their needs, will allow for the greater chance of affinity and increased usage from under-penetrated demographics.”

Andrew Zmijak, Research Analyst, Consumer Behaviour and ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers
Market Size and Forecast

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

Social Media – Home, Auto and Travel Insurance
The Consumer – Insurance Ownership
The Consumer – Insurance Purchase Decision
The Consumer – Choice Factors
The Consumer – Insurance Renewal Behaviour
The Consumer – Attitudes towards Insurance
The Consumer – Home, auto, travel insurance and Chinese Canadians
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products