The Insurance Purchase Decision - Canada - December 2014
The Insurance Purchase Decision - Canada - December 2014

“Moving from a product- to a solution-centred relationship is the challenge that insurance companies face as they strive to increase brand loyalty and share of customer wallet.”

– Sanjay Sharma, Senior Financial Services Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers
Market Data for Selected Insurance Products
Strengths and Weaknesses

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Ownership of Insurance Products
The Consumer – Purchase Channel
The Consumer – Choice Factors
The Consumer – Renewal Behaviour
The Consumer-Reasons for Shopping Around at the Time of Renewal
The Consumer – Attitudes towards Insurance Purchase
The Consumer – Chinese Canadians and Insurance Purchase
The Consumer – Target Groups

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Products
Brand Communication and Promotion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Ownership of Insurance Products
Appendix – The Consumer – Insurance Purchase Channel
Appendix – The Consumer – Choice Factors
Appendix –The Consumer – Renewal Behaviour
Appendix – The Consumer – Reasons for Shopping Around at the Time of Renewal
Appendix – The Consumer – Attitudes towards Insurance Purchase
Appendix – The Consumer – Chinese Canadians and Insurance Purchase
Appendix – The Consumer – Target Groups