Table of Contents
Introduction
-
- Definition
- Report structure
- Methodology
- Abbreviations
Executive Summary
-
- The market
-
- Figure 1: Total China snacks market retail volume, 2008-18
-
- Figure 2: Total China snacks market retail value, 2008-18
-
- Figure 3: Total China snacks value sales (RMB BN) and share, by segment, 2013
- Companies and brands
-
- Figure 4: Top snacks companies in China, value share, 2011 and 2012
- The consumer
- Frequency of eating different types of snacks
-
- Figure 5: Frequency of eating different types of snacks, November 2013
- Occasions for eating salty snacks
-
- Figure 6: Occasions of eating salty snacks, November 2013
- Reasons for buying salty snacks
-
- Figure 7: Reasons for buying salty snacks, November 2013
- Important factors when purchasing salty snacks
-
- Figure 8: Important factors when purchasing salty snacks, November 2013
- Purchase and usage experiences of salty snacks
-
- Figure 9: Purchase and usage experiences of salty snacks, November 2013
- Attitudes towards salty snacks
-
- Figure 10: Attitudes towards salty snacks, November 2013
- Key trends
- Multi-brand strategy to appeal to different consumer segments
- Premiumise the salty snacks category
- Expanding the usage of crisps and other puffed salty snacks
- What we think
The Market
-
- Key points
- Market size and forecast (total snacks)
- China’s snacks market demonstrates great potential for further expansion
-
- Figure 11: China snacks market, volume and value sales, 2008-18
- Growth is forecast to continue
-
- Figure 12: Total China snacks market retail volume, 2008-18
- Figure 13: Total China snacks market retail value, 2008-18
- Market segmentation
-
- Figure 14: Volume and value of China snacks market, by segment, 2008-13
- Market drivers and barriers
- Drivers
-
- Figure 15: Per capita disposable income, China, 2008-12
- Barriers
Companies and Brands
-
- Key points
- Company share – total snacks
-
- Figure 16: Leading companies’ market shares in the China retail snacks market, by value, 2011-12
- Company trends
- Strengthening the health appeal of nuts via functional claims
- Increase the appeal of nuts and seeds to young consumers
- Manufacturers look for healthier ingredients to make salty snacks
-
- Figure 17: New product launches, by subcategory, China, 2009-13
- Companies
- PepsiCo China
- Qiaqia Food
- Orion Food China
- Huiji Food Co., Ltd.
- Liwayway
- Shanghai Aming
- Laiyifen
- Three Squirrels
The Consumer – Frequency of Eating Different Types of Snacks
-
- Key points
- Nuts and seeds are the most popular salty snacks
-
- Figure 18: Frequency of eating different types of snacks, November 2013
- Consumers move from puffed snacks to nuts and seeds as they age
-
- Figure 19: Frequency of eating different types of snacks, by demographics, November 2013
The Consumer – Occasions of Eating Salty Snacks
-
- Key points
- Exploiting the usage of salty snacks outdoors and highlighting their functional benefits
-
- Figure 20: Occasions of eating salty snacks, November 2013
-
- Figure 21: Occasions of eating salty snacks, by demographics, November 2013
The Consumer – Reasons for Buying Salty Snacks
-
- Key points
- Expanding pack sizes to capitalise on sharing
-
- Figure 22: Reasons for buying salty snacks, November 2013
- Older and wealthier consumers tend to use salty snacks as gifts while females leans towards impulse purchase
-
- Figure 23: Reasons for buying salty snacks, by demographic groups, November 2013
- Lower income consumers are looking for bargains
The Consumer – Important Factors When Purchasing Salty Snacks
-
- Key points
- Flavour (taste) is the most important purchase driver, followed by safety
-
- Figure 24: Important factors when purchasing salty snacks, November 2013
- Wealthier consumers care more about branding and healthiness
-
- Figure 25: Important factors when purchasing salty snacks, by demographics, November 2013
The Consumer – Purchase and Usage Experiences of Salty Snacks
-
- Key points
- Room to improve convenience offering via packaging
-
- Figure 26: Purchase and usage experiences of salty snacks, November 2013
- Scope to grow premium online sales
-
- Figure 27: Purchase and usage experiences of salty snacks – Buying habit, by income, November 2013
The Consumer – Attitudes towards Salty Snacks
-
- Key points
- Consumers still have some safety concerns
-
- Figure 28: Attitude towards salty snacks, November 2013
- New flavours, nutritional value, international brand name and attractive packaging to appeal to high income consumers
-
- Figure 29: Attitudes towards salty snacks, by demographics, November 2013
Key Issue – Appealing to Different Consumer Segments
-
- Key points
- Segmenting consumers-based on psychographics
-
- Figure 30: Consumer segmentation, November 2013
-
- Figure 31: Attitudes towards salty snacks, by consumer segments, November 2013
- Tailoring brand propositions to different consumer segments
-
- Figure 32: Important factors when purchasing salty snacks, by consumer segments, November 2013
- What does it mean?
Key Issue – Premiumise the Salty Snacks Category
-
- Key points
- Increasing demand for premium salty snacks
-
- Figure 33: Festive food bought as a gift in past 12 months, June 2013
- High-end salty snacks (nuts) market is yet to be developed
-
- Figure 34: Example of new products with a premium proposition, China, 2013
- Business opportunities lying in the high-end salty snacks segment
- Unique and indulgent taste experience
-
- Figure 35: Example of taste innovations with a premium proposition, Global, 2013
- Safety assurance
-
- Figure 36: Example of premium innovations with a safety focus, Global, 2013
- Advanced functional benefits
-
- Figure 37: Example of premium product innovations offering advanced health benefits, Global, 2013
-
- Figure 38: Example of premium innovations offering beauty benefits, Global, 2013
- What does it mean?
Key Issue – Expanding the Usage of Crisps and Other Puffed Salty Snacks
-
- Key points
- Crisps and other puffed snacks have room to expand
- Product innovations to offer more enjoyable eating experiences
- Developing complex flavours
- Introduction of sweet-flavoured crisp snacks
- Build a healthy food image for crisps and puffed salty snacks
- Adopting healthier ingredients
-
- Figure 39: Example of puffed snacks innovation(s) using purple potatoes, 2013
- Communicating health benefits
- What does it mean?
Appendix – Market Size and Forecast
-
-
- Figure 40: Value and volume sales for total snacks, 2008-18
- Figure 41: Value sales for total snacks, by segment, RMB Bn, 2008-18
-
- Figure 42: Volume sales for total snacks, by segment, 000 tonnes, 2008-18
-
Appendix – Frequency of Eating Different Types of Snacks
-
-
- Figure 43: Frequency of eating different types of snacks, November 2013
- Figure 44: Frequency of eating different types of snacks, November 2013
-
- Figure 45: Frequency of eating different types of snacks – Nuts, by demographics, November 2013
- Figure 46: Frequency of eating different types of snacks – Seeds, by demographics, November 2013
-
- Figure 47: Frequency of eating different types of snacks – Crisps, by demographics, November 2013
- Figure 48: Frequency of eating different types of snacks – Other puffed foods, by demographics, November 2013
-
- Figure 49: Frequency of eating different types of snacks – Popcorn, by demographics, November 2013
- Figure 50: Frequency of eating different types of snacks – Vegetable crisps, by demographics, November 2013
-
- Figure 51: Frequency of eating different types of snacks – Meat/seafood snacks, by demographics, November 2013
- Figure 52: Frequency of eating different types of snacks – Preserved fruit, by demographics, November 2013
-
- Figure 53: Frequency of eating different types of snacks – Biscuits and bakery products, by demographics, November 2013
- Figure 54: Frequency of eating different types of snacks – Chocolates and confectionery, by demographics, November 2013
-
Appendix – Occasions of Eating Salty Snacks
-
-
- Figure 55: Occasions of eating salty snacks, November 2013
- Figure 56: Occasions of eating salty snacks – Meal occasions, by demographics, November 2013
-
- Figure 57: Occasions of eating salty snacks – Snacking occasions, by demographics, November 2013
- Figure 58: Occasions of eating salty snacks – Socialising occasions, by demographics, November 2013
-
Appendix – Reasons for Buying Salty Snacks
-
-
- Figure 59: Reasons for buying salty snacks, November 2013
- Figure 60: Reasons for buying salty snacks – gifting and regular usage purposes, by demographics, November 2013
-
- Figure 61: Reasons for buying salty snacks – Occasional and other usage purposes, by demographics, November 2013
-
Appendix – Important Factors When Purchasing Salty Snacks
-
-
- Figure 62: Important factors when purchasing salty snacks, November 2013
- Figure 63: Most popular important factors when purchasing salty snacks – Any, by demographics, November 2013
-
- Figure 64: Next most popular important factors when purchasing salty snacks – Any, by demographics, November 2013
- Figure 65: Other important factors when purchasing salty snacks – Any, by demographics, November 2013
-
Appendix – Purchase and Usage Experiences of Salty Snacks
-
-
- Figure 66: Purchase and usage experiences of salty snacks, November 2013
-
- Figure 67: Purchase and usage experiences of salty snacks – Package usage experiences, by demographics, November 2013
- Figure 68: Purchase and usage experiences of salty snacks – Storage habit, by demographics, November 2013
-
- Figure 69: Purchase and usage experiences of salty snacks – Buying habit, by demographics, November 2013
-
Appendix – Attitudes towards Salty Snacks
-
-
- Figure 70: Attitudes towards salty snacks, November 2013
- Figure 71: Agreement with the statement ‘Eating the right salty snacks can provide me with more nutrition’, by demographics, November 2013
-
- Figure 72: Agreement with the statement ‘Trying to eat as few salty snacks as I can is beneficial for weight control’, by demographics, November 2013
- Figure 73: Agreement with the statement ‘Non-fried salty snacks don’t taste as good as fried ones’, by demographics, November 2013
-
- Figure 74: Agreement with the statement ‘I would like to be the first in trying a new type of salty snack’, by demographics, November 2013
- Figure 75: Agreement with the statement ‘It’s good to have a variety of new flavours of salty snack available’, by demographics, November 2013
-
- Figure 76: Agreement with the statement ‘It is sociable to share salty snacks with others’, by demographics, November 2013
- Figure 77: Agreement with the statement ‘Salty snacks of international brands are of higher quality than China’s own brands’, by demographics, November 2013
-
- Figure 78: Agreement with the statement ‘I have more safety concerns towards salty snacks sold online than those sold in stores’, by demographics, November 2013
- Figure 79: Agreement with the statement ‘Most salty snacks available contain too many additives that are bad for the health’, by demographics, November 2013
-
- Figure 80: Agreement with the statement ‘Salty snacks in an appealing package are worth paying more for’, by demographics, November 2013
- Figure 81: Agreement with the statement ‘The nutrition is totally lost when salty snacks are processed’, by demographics, November 2013
-
- Figure 82: Agreement with the statement ‘Salty snacks in snack specialty chain stores are of better quality than those sold in supermarkets/hypermarkets’, by demographics, November 2013
-
Appendix – Target Consumer Analysis
-
-
- Figure 83: Target groups, by demographics, November 2013
-
- Figure 84: Frequency of eating different types of snacks, by target groups, November 2013
-
- Figure 85: Occasions of eating salty snacks, by target groups, November 2013
-
- Figure 86: Reasons for buying salty snacks, by target groups, November 2013
-
- Figure 87: Important factors when purchasing salty snacks, by target groups, November 2013
-
- Figure 88: Purchase and usage experiences of salty snacks, by target groups, November 2013
-
- Figure 89: Attitude towards salty snacks, by target groups, November 2013
-
Back to top