“Manufacturers might consider adopting a multi-brand strategy to meet the demand for different types of snacking food from different consumer segments – depending on their respective attitudes towards salty snacks – so as to more effectively expand both business scope and consumer reach.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market
Key Issue – Premiumise the Salty Snacks Category
Key Issue – Expanding the Usage of Crisps and Other Puffed Salty Snacks
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Frequency of Eating Different Types of Snacks
The Consumer – Occasions of Eating Salty Snacks
The Consumer – Reasons for Buying Salty Snacks
The Consumer – Important Factors When Purchasing Salty Snacks
The Consumer – Purchase and Usage Experiences of Salty Snacks
The Consumer – Attitudes towards Salty Snacks
Key Issue – Appealing to Different Consumer Segments
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Frequency of Eating Different Types of Snacks
Appendix – Occasions of Eating Salty Snacks
Appendix – Reasons for Buying Salty Snacks
Appendix – Important Factors When Purchasing Salty Snacks
Appendix – Purchase and Usage Experiences of Salty Snacks
Appendix – Attitudes towards Salty Snacks
Appendix – Target Consumer Analysis
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What is the current state of the snacks market in China and what are the trends behind, drivers of and barriers to growth?
