‘Irish Lifestyles’ is the fourth review of the Irish adult population and forms the centrepiece of Mintel's Irish Series of reports. Analysing consumers' aspirations and spending habits, as well as their attitudes towards lifestyle choices, it is designed to offer a unique and results-driven insight into the Irish consumer. With extraordinarily revealing findings into the ways consumers in both RoI and NI live their lives, Mintel's research represents an indispensable addition to the marketing mix of businesses seeking to improve their understanding of existing and potential consumers.

Each year, Irish Lifestyles explores changes and developments in the mentalities of Irish consumers through the medium of analysing a topical theme or concept. This year's report focuses on attitudes towards eating habits, an exploration centred on the concept "You are what you eat". To explore these issues fully and to present research that can be practically incorporated into your marketing activity, Mintel uses exclusive research throughout the report. Demonstrating a vital link between eating habits and leisure choices and identifying key target groups for manufacturers, retailers, leisure operators and the service industries, 'Irish Lifestyles' offers you fresh and stimulating analysis into:

Meal time activity

Eating out habits

Fast food trends

Attitudes to weight problems

Exercise trends

Healthy options

Alcohol consumption and the impact of a smoking ban on the alcohol industry

Leisure choices of the Irish populations

For more information about this report, please contact Jamie Mulholland on 028 90 241 849 (NI/UK) or 048 90 241 849 (ROI). Alternatively, please visit www.ococonsulting.com for further details.

If you are working outside of Ireland and are looking for more details about this particular report, please contact the Mintel information team on +44 (0)20 7606 6000 or email them at info@mintel.com.

About Mintel Ireland:

In response to increasing demand for data concerning the dynamic economy and growth markets of Northern Ireland and The Republic of Ireland, Mintel has developed a series of reports covering a wide variety of sectors within both of these dynamic regions. Each one provides detailed coverage of key drivers as well as providing the very latest volume and value data. Also included are assessments of emerging trends, the activities of existing market players, brand ownership details, supply structures, future scenarios and statistical forecasts.

The Irish Series is segmented according to three of Mintel's existing report definitions, namely Leisure, Retail and Market. This provides unparalleled coverage and will be a must for all companies who are either already active in this region, or will be looking to enter this distinct marketplace in the future.

This series is now produced and sold in Ireland exclusively through OCO Consultancy - established by Mark O'Connell who has previously worked on a number of key consultancy projects for Irish companies.