At the beginning of each year, Mintel's British Lifestyles report launches an incisive and massively anticipated investigation into the lifestyle choices and future concerns of Britain's population. With each edition, this major investigation into the current and future state of consumer markets is complemented by analysis into a particularly topical issue that is currently impacting on the UK population. This has proved to be the perfect way of identifying evolving attitudes and highlighting developing consumer trends.

In 2003, the issue exposed and explained to improve your understanding of the British consumer is the 'changing work versus life balance'.

A very real, modern phenomenon, its growing significance can be seen in the fact that the British work more hours in a week than any other European nation. The resulting impact on consumer sectors has to be understood.

British Lifestyles 2003 brings to light the concerns and opinions of the British public as each major market is dissected in turn, explaining how the UK's shifting balance between work and life is influencing the growth of consumer markets. Using original and independent consumer research, five-year market forecasts and expert market analysis, we study the consumer trends and market drivers in the following areas:

Home buying and household services

Household furniture and electrical goods

Food, drink and tobacco

Entertainment

Travel

Personal goods

Health

Personal Finance

Mintel's British Lifestyles 2003 is the investigation into the spending patterns and purchasing habits of the Briton for 2003. Our consumer research provides indispensable insight into your potential customers and is essential for focusing the direction and slant of your marketing mix in 2003. Our revealing analysis into the British consumer's spending power will ensure your business strategies are as revenue generating, efficient and profitable as possible.