The Irish population has faced a turbulent few years, amid threats of unemployment and not being able to manage their finances. These have subsequently led to a rise in stress, depression and other associated mental health problems, in addition to a rise in crime.

Many of the issues that were important consumers during the economic boom have retained some importance in consumers’ minds, with health being among the most prominent of these. Though the economy is showing signs of stabilising, the Irish population is still having to deal with the effects of the recession on a daily basis. This may be further compounded by threats to public sector spending, which will have a significant range of direct and indirect effects on consumers’ lifestyles, and rising global commodity prices. Overall there is a long road ahead in terms of restoring consumer confidence.

This report endeavours to assess the extent to which the recession will serve as a catalyst for change to consumer behaviour and attitudes in the years to come.

Key themes in the report:

What issues does the current economic and social environment present for consumers – what is improving and what is impacting negatively on consumers’ lifestyles?

How are consumers coping with their current situation and what are they doing to improve it?

How have consumer goods and services fared during the recession and what are the current trends in these markets?

What are consumers’ plans for the coming year and what will they do with their disposable income?

What are the key issues that are concerning consumers in post-recession Ireland?

Who do Irish consumers trust and who are they placing their confidence in to improve their lifestyles?