Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
- Bargain hunters
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- Figure 1: Volume forecast of overseas holidays, 2008-18
- Figure 2: Value* forecast of overseas holidays, 2008-18
- Domestic market still strong
- Market factors
- Big ticket overseas travel hit hard
- But short-haul now doing better than long-haul
- Confidence growing but households still feel the squeeze
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- Figure 3: GfK/NOP UK Consumer Confidence Index, January 2008-October 2013
- Rise of the mobile internet
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- Figure 4: Home internet access and mobile internet access among UK adults, Q1 2008-Q1 2013
- Companies, brands and innovation
- OTA challenge mounts
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- Figure 5: Top 10 UK travel companies ranked by ATOL passenger licences, September 2013
- Omni-channel world
- Video review
- The consumer
- Foreign city break rise
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- Figure 6: Overseas holidays taken in the past five years, September 2013
- A third book in the last month
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- Figure 7: Time before last holiday abroad was booked, September 2013
- Customer review used as much as company websites
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- Figure 8: Online information sources used for holiday planning, September 2013
- Four in ten use personal contacts for information
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- Figure 9: Offline information sources used for holiday planning, September 2013
- Four in ten independent bookers use an OTA
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- Figure 10: Methods used to book last independent holiday abroad, September 2013
- Six in ten package bookers go via trade
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- Figure 11: Methods used to book last package holiday abroad, September 2013
- Late bookers the most likely to use mobile
- Itching for a change
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- Figure 12: Attitudes towards holiday planning and booking, September 2013
- What we think
Issues in the Market
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- How significant is the rise of mobile internet use for the holiday planning and booking process?
- Does the growth of fully protected dynamically packaged holidays sold by OTAs spell the end of the traditional package tour operator?
- What is the future for online customer review?
- Could the era of big data improve the holiday planning and booking process?
Trend Application
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- Trend: Prove It
- Trend: Return to the Experts
- Mintel Futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Holiday spend down £5.6 billion since 2008 in real terms
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- Figure 13: UK consumer expenditure, 2008-12
- Short-haul outperforming long-haul
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- Figure 14: Outbound holiday visits, by region visited, 2008-12
- Spanish revival continues
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- Figure 15: Top 20 holiday destinations, 2008-12
- Rate of failure slowing down
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- Figure 16: ATOL tour operator failures/closures in the UK, 12 months ending 31 October 2013
- Green shoots of recovery but households remain squeezed
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- Figure 17: UK GDP growth, Q1 2008-Q3 2013
- Confidence levels at highest for six years
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- Figure 18: GfK/NOP UK Consumer Confidence Index, January 2008-October 2013
- Pound still an obstacle to overseas travel recovery
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- Figure 19: Annual average exchange rates for Sterling, 2008-13
- Mobile internet reaches half of adults
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- Figure 20: Home internet access and mobile internet access among UK adults, Q1 2008-Q1 2013
- Tablet ownership doubles in a year
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- Figure 21: Demographic profile, UK adult smartphone and tablet owners, 2013
- Mobile Millennials
- Superfast web and 4G to drive video consumption
- TUI blazes video trail
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- Figure 22: Viewing figures for company YouTube channels as at 22 Oct 2013
Who’s Innovating?
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- Key points
- Big two embrace digital platforms
- Virtual reps
- High-Tech, High-Touch
- Giving the hard smell
- Video reviews
- Pay by instalments
- Muslim meta-search
Market Size and Forecast
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- Key points
- Summer overseas bookings up despite heatwave
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- Figure 23: Overseas holiday volume, value and average expenditure, 2008-12
- Domestic holidays recover after slow first half of year
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- Figure 24: Domestic (GB) holiday volume, value and average expenditure, 2008-12
- Overseas volumes highest since 2009…
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- Figure 25: Domestic and overseas holiday volume, 2008-18
- … but overseas spend still down 11% on 2008
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- Figure 26: Domestic and overseas holiday expenditure, 2008-18
- Package share proves resilient
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- Figure 27: Volume of overseas package and independent holidays, 2008-13
- Forecast
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- Figure 28: Volume forecast of domestic holidays, 2008-18
- Figure 29: Value* forecast of domestic holidays, 2008-18
- Figure 30: Volume forecast of overseas holidays, 2008-18
- Figure 31: Value* forecast of overseas holidays, 2008-18
- Forecast methodology
Market Share
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- Key points
- OTA challenge mounting
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- Figure 32: Top 50 UK travel companies ranked by ATOL passenger licences, September 2011-13
Companies and Products
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- Expedia.co.uk
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- Figure 33: Expedia.com Limited, key financials, 2011-12
- Jet2holidays
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- Figure 34: Jet2holidays Limited, key financials, 2012-13
- Lastminute.com
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- Figure 35: Last Minute Network Ltd, key financials, 2011-12
- On The Beach
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- Figure 36: On the Beach Limited, key financials, 2011-12
- Skyscanner
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- Figure 37: Skyscanner Ltd, key financials, 2011-12
- Thomas Cook Group
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- Figure 38: Thomas Cook Group Plc – UK & Ireland segment, key financials, 2011 and 2012
- Travel Republic
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- Figure 39: Travel Republic Limited, key financials, 2011 and 2012
- Travelsupermarket.com
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- Figure 40: TravelSupermarket.com, key financials, 2011-12
- TripAdvisor
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- Figure 41: Key financials for TripAdvisor Ltd, 2011-12**
- TUI Travel
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- Figure 42: TUI Travel plc – UK & Ireland market, key financials, 2011 and 2012
Holidays Taken Abroad
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- Key points
- Short break resurgence
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- Figure 43: Overseas holidays taken in the past five years, September 2013
Booking Times for Holidays Abroad
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- Key points
- Booking times shortening
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- Figure 44: Time before last holiday abroad was booked, September 2013
- Late, middle and early bookers
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- Figure 45: Percentage of holidaymakers booking last holiday abroad within one month of departure, by selected demographics, September 2013
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- Figure 46: Percentage of holidaymakers booking last holiday abroad within one month of departure, by holiday type, September 2013
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- Figure 47: Percentage of holidaymakers booking last holiday abroad 5+ months before departure, by gender and holiday type, September 2013
Online Holiday Research
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- Key points
- Company websites and peer-to-peer used equally
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- Figure 48: Online information sources used for holiday planning, September 2013
- Package bookers twice as likely to browse travel company websites
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- Figure 49: Online information sources used for holiday planning, independent versus package holidays, September 2013
- Female photo browsers
- Deal-oriented late bookers
- Under-35s lead mobile research trend
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- Figure 50: Devices used for online holiday research, September 2013
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- Figure 51: Percentage of online researchers using a mobile device, by age, September 2013
- Independent travel and short breaks most likely to be researched via mobile
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- Figure 52: Percentage of online researchers using a mobile device, by holiday type, September 2013
- Late bookers research via mobile
Offline Holiday Research
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- Key points
- Personal connections still paramount
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- Figure 53: Offline information sources used for holiday planning, September 2013
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- Figure 54: Selected offline information sources used for holiday planning, by holiday type, September 2013
- (Slight) long-haul advantage for high street
- Peer recommendation (offline & online) used most for independent research
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- Figure 55: All information sources (online and offline combined) used for planning independent holidays, September 2013
- Online trumps offline research for packages
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- Figure 56: All information sources (online and offline combined) used for planning package holidays, September 2013
Independent Holiday Booking Methods
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- Key points
- Four in ten use OTAs to book
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- Figure 57: Methods used to book last independent holiday abroad, September 2013
Package Holiday Booking Methods
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- Key points
- Trade accounts for six in ten package bookings
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- Figure 58: Methods used to book last package holiday abroad, September 2013
- High street lookers and bookers
Devices Used for Online Holiday Booking
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- Key points
- Mobile booking lags research
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- Figure 59: Devices used for online holiday booking, September 2013
- Metropolitan Millennials are early adopters of mobile booking
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- Figure 60: Use of mobile devices for online holiday booking, by age, September 2013
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- Figure 61: Use of mobile devices for online holiday booking, by holiday type, September 2013
Holiday Planning and Booking Attitudes
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- Key points
- Self-sufficient, adventurous travellers
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- Figure 62: Attitudes towards holiday planning and booking, September 2013
- Wisdom of crowds
- Suspicion of company-speak
- Paying for independent expertise
- Independent and package attitudes
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- Figure 63: Agreement with attitudes towards holiday planning and booking, by those who have taken independent versus package holidays, September 2013
- Flexibility, personalisation, price seen as advantages of independent booking
- Convenience and time-saving seen as advantages of package booking
- Big data
Appendix – Market Size and Forecast
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- Figure 64: Forecasts for domestic holidays volume, 2013-18
- Figure 65: Forecasts for domestic holidays value, 2013-18
- Figure 66: Forecasts for overseas holidays volume, 2013-18
- Figure 67: Forecasts for overseas holidays value, 2013-18
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Appendix – Holidays Taken Abroad
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- Figure 68: overseas holidays taken in the past five years, by demographics, September 2013
- Figure 69: overseas holidays taken in the past five years, by demographics, September 2013 (continued)
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- Figure 70: Other overseas holidays taken in the past five years, by demographics, September 2013
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Appendix – Booking Times for Holidays Abroad
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- Figure 71: Time before last holiday abroad was booked, by overseas holidays taken in the past five years, September 2013
- Figure 72: Time before last holiday abroad was booked, by overseas holidays taken in the past five years, September 2013(continued)
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- Figure 73: Time before last holiday abroad was booked, by demographics, September 2013
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Appendix – Online Holiday Research
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- Figure 74: Online information sources used for holiday planning, by overseas holidays taken in the past five years, September 2013
- Figure 75: Online information sources used for holiday planning, by overseas holidays taken in the past five years, September 2013 (continued)
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- Figure 76: Online information sources used for holiday planning, by time before last holiday abroad was booked, September 2013
- Figure 77: Most popular online information sources used for holiday planning, by demographics, September 2013
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- Figure 78: Next most popular online information sources used for holiday planning, by demographics, September°2013
- Figure 79: Devices used for online holiday research, by most popular overseas holidays taken in the past five years, September 2013
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- Figure 80: Devices used for online holiday research, by next most popular overseas holidays taken in the past five years, September 2013
- Figure 81: Devices used for online holiday research, by time before last holiday abroad was booked, September°2013
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- Figure 82: Devices used for online holiday research, by most popular online information sources used for holiday planning, September 2013
- Figure 83: Devices used for online holiday research, by next most popular online information sources used for holiday planning, September 2013
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- Figure 84: Devices used for online holiday research, by demographics, September 2013
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Appendix – Offline Holiday Research
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- Figure 85: Offline information sources used for holiday planning, by overseas holidays taken in the past five years, September 2013
- Figure 86: Offline information sources used for holiday planning, by overseas holidays taken in the past five years, September 2013 (continued)
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- Figure 87: Offline information sources used for holiday planning, by other overseas holidays taken in the past five years, September 2013
- Figure 88: Offline information sources used for holiday planning, by time before last holiday abroad was booked, September 2013
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- Figure 89: Offline information sources used for holiday planning, by most popular online information sources used for holiday planning, September 2013
- Figure 90: Offline information sources used for holiday planning, by next most popular online information sources used for holiday planning, September 2013
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- Figure 91: Most popular offline information sources used for holiday planning, by demographics, September 2013
- Figure 92: Next most popular offline information sources used for holiday planning, by demographics, September 2013
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Appendix – Independent Holiday Booking Methods
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- Figure 93: Methods used to book last independent holiday abroad, by overseas holidays taken in the past five years, September 2013
- Figure 94: Methods used to book last independent holiday abroad, by overseas holidays taken in the past five years, September 2013 (continued)
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- Figure 95: Methods used to book last independent holiday abroad, by time before last holiday abroad was booked, September 2013
- Figure 96: Methods used to book last independent holiday abroad, by most popular online information sources used for holiday planning, September 2013
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- Figure 97: Methods used to book last independent holiday abroad, by next most popular online information sources used for holiday planning, September 2013
- Figure 98: Methods used to book last independent holiday abroad, by offline information sources used for holiday planning, September 2013
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- Figure 99: Methods used to book last independent holiday abroad, by offline information sources used for holiday planning, September 2013 (continued)
- Figure 100: Most popular methods used to book last independent holiday abroad, by demographics, September 2013
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- Figure 101: Next most popular methods used to book last independent holiday abroad, by demographics, September 2013
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Appendix – Package Holiday Booking Methods
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- Figure 102: Methods used to book last package holiday abroad, by overseas holidays taken in the past five years, September 2013
- Figure 103: Methods used to book last package holiday abroad, by time before last holiday abroad was booked, September 2013
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- Figure 104: Methods used to book last package holiday abroad, by online information sources used for holiday planning, September 2013
- Figure 105: Methods used to book last package holiday abroad, by online information sources used for holiday planning, September 2013 (continued)
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- Figure 106: Methods used to book last package holiday abroad, by offline information sources used for holiday planning, September 2013
- Figure 107: Methods used to book last package holiday abroad, by demographics, September 2013
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- Figure 108: Methods used to book last package holiday abroad, by demographics, September 2013 (continued)
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Appendix – Devices Used for Online Holiday Booking
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- Figure 109: Devices used for online holiday booking, by overseas holidays taken in the past five years, September 2013
- Figure 110: Devices used for online holiday booking, by overseas holidays taken in the past five years, September 2013 (continued)
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- Figure 111: Devices used for online holiday booking, by other overseas holidays taken in the past five years, September 2013
- Figure 112: Devices used for online holiday booking, by time before last holiday abroad was booked, September2013
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- Figure 113: Devices used for online holiday booking, by devices used for online holiday research, September 2013
- Figure 114: Devices used for online holiday booking, by methods used to book last independent holiday abroad, September 2013
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- Figure 115: Devices used for online holiday booking, by demographics, September 2013
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Appendix – Holiday Planning and Booking Attitudes
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- Figure 116: Agreement with attitudes towards holiday planning and booking, by overseas holidays taken in the past five years, September 2013
- Figure 117: Agreement with attitudes towards holiday planning and booking, by overseas holidays taken in the past five years, September 2013 (continued)
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- Figure 118: Agreement with attitudes towards holiday planning and booking, by other overseas holidays taken in the past five years, September 2013
- Figure 119: Agreement with attitudes towards holiday planning and booking, by other overseas holidays taken in the past five years, September 2013 (continued)
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- Figure 120: Agreement with attitudes towards holiday planning and booking, by time before last holiday abroad was booked, September 2013
- Figure 121: Agreement with attitudes towards holiday planning and booking, by most popular online information sources used for holiday planning, September 2013
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- Figure 122: Agreement with attitudes towards holiday planning and booking, by next most popular online information sources used for holiday planning, September 2013
- Figure 123: Agreement with attitudes towards holiday planning and booking, by other online information sources used for holiday planning, September 2013
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- Figure 124: Agreement with attitudes towards holiday planning and booking, by most popular offline information sources used for holiday planning, September 2013
- Figure 125: Agreement with attitudes towards holiday planning and booking, by next most popular offline information sources used for holiday planning, September 2013
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- Figure 126: Agreement with attitudes towards holiday planning and booking, by methods used to book last independent holiday abroad, September 2013
- Figure 127: Agreement with attitudes towards holiday planning and booking, by methods used to book last independent holiday abroad, September 2013 (continued)
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- Figure 128: Agreement with attitudes towards holiday planning and booking, by methods used to book last package holiday abroad, September 2013
- Figure 129: Agreement with most popular attitudes towards holiday planning and booking, by demographics, September 2013
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- Figure 130: Agreement with next most popular attitudes towards holiday planning and booking, by demographics, September 2013
- Figure 131: Agreement with other attitudes towards holiday planning and booking, by demographics, September 2013
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