Sugar and Gum Confectionery - Brazil - December 2014
Sugar and Gum Confectionery - Brazil - December 2014

“The Brazilian sugar and gum confectionery market is highly concentrated, with the top five operators accounting for more than 90% of the sales by volume and by value. However, the biggest share of new product launches comes from smaller companies, showing that the sugar confectionery market is highly fragmented in terms of NPD, which is good for competition and innovations. Smaller companies can try to win market share by launching ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights
Trend Application

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Drivers
Market Size, Forecast, and Segment Performance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – Frequency of Eating Candies and Gums
The Consumer – Place of Purchase
The Consumer – Purchase Influencing Factors
The Consumer – Attitudes and Behaviors toward Candies and Gums

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – The Consumer – Frequency of Eating Candies and Gums
Appendix – The Consumer – Place of Purchase
Appendix – The Consumer – Purchase Influencing Factors
Appendix – The Consumer – Attitudes and Behaviors toward Candies and Gums