Table of Contents
Executive Summary
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- The market
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- Figure 1: Forecast of Brazil value sales of sugar and gum confectionery, 2009-19
- Market drivers
- Companies, brands, and innovation
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- Figure 2: Top 10 share of new product launches in the sugar confectionery market, by company, 2012-14
- The consumer
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- Figure 3: Frequency of eating candies and gums, July 2014
- What we think
Issues and Insights
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- Candies and health issues
- The facts
- The implications
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- Figure 4: Minus claims in new launches of sugar and gum confectionery, Brazil, 2013-14
- Attracting older consumers to eat more candies
- The facts
- The implications
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- Figure 5: Sugarpova candy varieties – Quirky, Flirty, and Sporty varieties, 2014
- Figure 6: Mentos Kiss limited retro edition, Brazil, November 2014
- Figure 7: Other vintage-inspired packaging from the UK and Canada
Trend Application
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- Make it Mine
- Play Ethic
- East Meets West
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- Figure 8: Sugar confectionery kits by Kracie Foods, Japan, 2014
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- Figure 9: Alcohol flavored Japanese candies
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- Figure 10: Fiery Sriracha Candy Canes (J&D’s Foods), and Smint Fruit Kiss (Chupa Chups), 2013
- Figure 11: Fruit blend by Delícias do Tio Avô, November 2013; Marine algae jelly-style candies by Sweet Jelly, September 2014
Market Drivers
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- Key points
- Rising sugar prices
- Higher awareness of eating healthily
- Space for premium products
Who’s Innovating?
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- Key points
- The sugar and gum confectionery market is highly fragmented in terms of NPD
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- Figure 12: Top 10 share of new product launches in the sugar confectionery market, by company, 2012-14
- Perfetti van Melle
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- Figure 13: New product launches by Perfetti van Melle, Brazil
- Mondelez International
- Innovative packaging for Trident
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- Figure 14: Trident spearmint gum in a newly designed bottle, Brazil, July 2014
- Figure 15: Trident 14 units, Brazil, July 2014
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- Figure 16: Trident Unlimited by Mondelez, Brazil, June 2014
- Halls venturing into chews
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- Figure 17: Halls Soft by Mondelez, Brazil, October 2013
- Riclan
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- Figure 18: New product launches by Riclan, Brazil
- Arcor
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- Figure 19: New product launches by Arcor, Brazil
- Toffees and caramels are the leaders in new product developments
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- Figure 20: Share of new product launches in the sugar confectionery market, by type, 2012-14
- Figure 21: Toffees, caramels, and nougat new product launches, Brazil
- A wider variety of flavors
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- Figure 22: Top 15 share of new product launches in the sugar confectionery market, by flavor, 2012-14
- Figure 23: New products containing peanut, Brazil
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- Figure 24: Brazilian flavor candies, Brazil
- Figure 25: Dulce de leche flavored candies
- Worldwide trends in the sugar and gum confectionery market
- Stevia-sweetened candies
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- Figure 26: New sugar and gum confectionery products launched worldwide containing stevia, 2011-14
- Figure 27: Examples of confectionery launched containing stevia
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- Figure 28: Dessert flavored candies
- Coffee and tea flavors grow by 67% since 2011
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- Figure 29: Fruit-Tella coffee and cream flavored hard candy, new packaging, Perfetti van Melle, Brazil, October 2014
- Figure 30: Coffee flavored candies by Riclan, Brazil, 2014
Market Size, Forecast, and Segment Performance
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- Key points
- Worldwide sugar and gum confectionery market
- Market performance
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- Figure 31: Forecast of Brazil value sales of sugar and gum confectionery, 2009-19
- Figure 32: Forecast of Brazil volume sales of sugar and gum confectionery, 2009-19
- Segment performance
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- Figure 33: Retail market segmentation of sugar and gum confectionery, by volume (000) tons, 2010-12
- Figure 34: Retail market segmentation of sugar and gum confectionery, by value (R$ bn), 2010-12
- Future of the market
- Forecast methodology
Market Share
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- Key points
- Market share by volume and value
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- Figure 35: Leading companies’ volume shares in the sugar and gum confectionery market, Brazil, 2011-12
- Figure 36: Leading companies’ value shares in the sugar and gum confectionery market, Brazil, 2011-12
- A unique market
Companies and Brands
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- Mondelēz Brasil
- Product range
- Advertising and marketing
- Operational issues
- Ferrero
- Product range
- Advertising and marketing
- Operational issues
- Grupo Arcor
- Product range
- Advertising and marketing
- Operational issues
- Riclan
- Product range
- Advertising and marketing
- Operational issues
The Consumer – Frequency of Eating Candies and Gums
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- Key points
- Candies and gums are eaten by the majority
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- Figure 37: Frequency of eating candies and gums, July 2014
- Drops are Brazilians’ favorite sugar and gum confectionery
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- Figure 38: Frequency of eating candies and gums, July 2014
- Peanut candies are the favorite of over-55s
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- Figure 39: Frequency of eating candies and gums, by age, July 2014
The Consumer – Place of Purchase
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- Key points
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- Figure 40: Place of purchase, July 2014
- Supermarkets and bakeries lead the way on purchase locations
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- Figure 41: Place of purchase, supermarket, by region, July 2014
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- Figure 42: Place of purchase, bakery, by region, July 2014
- Bombonieres
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- Figure 43: Place of purchase, bomboniere, by region, July 2014
- Newsstands are favored for daily eaters
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- Figure 44: Place of purchase, newsstands, by region, July 2014
- Specialist stores are mainly used in the South-East
- Rock Candy
- Papabubble
- happypills
The Consumer – Purchase Influencing Factors
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- Key points
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- Figure 45: Purchase influencing factors, July 2014
- Favorite flavors are more important than new ones
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- Figure 46: Examples of products containing more than one flavor per package
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- Figure 47: Purchase influencing factors, by gender and by age, July 2014
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- Figure 48: Star fruit, lemon, and lime flavored candy, by Fini Regaliz, Brazil June 2014
- Reduced sugar/sugar-free varieties
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- Figure 49: Purchase influencing factors, July 2014
- Premium assortment
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- Figure 50: Premium products by Arcor, Brazil, 2014
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- Figure 51: Alcohol flavored candies
The Consumer – Attitudes and Behaviors toward Candies and Gums
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- Key points
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- Figure 52: Attitudes and behaviors toward candies and gums, July 2014
- Nearly a third worries about candies being unhealthy
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- Figure 53: Attitudes and behaviors toward candies and gums, by gender, July 2014
- Discovering new flavors
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- Figure 54: Dulce de leche candies mixed with Brazilian fruits
- Brand loyalty decreases with age
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- Figure 55: Attitudes and behaviors toward candies and gums, by gender and by age, July 2014
Appendix – Market Size and Forecast
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- Figure 56: Additional best case/worst case for value, 2014-19
- Figure 57: Additional best case/worst case for volume, 2014-19
- Figure 58: Value sales for sugar and gum confectionery, 2009-2019
- Figure 59: Volume of sugar and gum confectionery, 2009-2019
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Appendix – The Consumer – Frequency of Eating Candies and Gums
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- Figure 60: Frequency of eating candies and gums, July 2014
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- Figure 61: Frequency of eating candies and gums – Any candy/gum, by demographics, July 2014
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- Figure 62: Frequency of eating candies and gums – Candies, by demographics, July 2014
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- Figure 63: Frequency of eating candies and gums – Candies excluding others, by demographics, July 2014
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- Figure 64: Frequency of eating candies and gums – Gums, by demographics, July 2014
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- Figure 65: Frequency of eating candies and gums – Drops, by demographics, July 2014
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- Figure 66: Frequency of eating candies and gums – Chewing gum, by demographics, July 2014
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- Figure 67: Frequency of eating candies and gums – Peanut candy, by demographics, July 2014
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- Figure 68: Frequency of eating candies and gums – Chews, by demographics, July 2014
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- Figure 69: Frequency of eating candies and gums – Pastilles, by demographics, July 2014
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- Figure 70: Frequency of eating candies and gums – Jelly-style candies, by demographics, July 2014
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- Figure 71: Frequency of eating candies and gums – Bubble gum, by demographics, July 2014
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- Figure 72: Frequency of eating candies and gums – Hard candies, by demographics, July 2014
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- Figure 73: Frequency of eating candies and gums – Toffees including caramels, by demographics, July 2014
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- Figure 74: Frequency of eating candies and gums – Other type of candy, by demographics, July 2014
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- Figure 75: Frequency of eating candies and gums – Banana snacks, by demographics, July 2014
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- Figure 76: Frequency of eating candies and gums – Lollipops, by demographics, July 2014
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Appendix – The Consumer – Place of Purchase
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- Figure 77: Place of purchase, July 2014
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- Figure 78: Most popular place of purchase, by demographics, July 2014
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- Figure 79: Next most popular place of purchase, by demographics, July 2014
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- Figure 80: Frequency of eating candies and gums, by most popular place of purchase, July 2014
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- Figure 81: Frequency of eating candies and gums, by next most popular place of purchase, July 2014
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Appendix – The Consumer – Purchase Influencing Factors
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- Figure 82: Purchase influencing factors, July 2014
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- Figure 83: Most popular purchase influencing factors, by demographics, July 2014
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- Figure 84: Next most popular purchase influencing factors, by demographics, July 2014
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- Figure 85: Other purchase influencing factors, by demographics, July 2014
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Appendix – The Consumer – Attitudes and Behaviors toward Candies and Gums
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- Figure 86: Attitudes and behaviors toward candies and gums, July 2014
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- Figure 87: Most popular attitudes and behaviors towards candies and gums, by demographics, July 2014
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- Figure 88: Next most popular attitudes and behaviors towards candies and gums, by demographics, July 2014
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- Figure 89: Other attitudes and behaviors towards candies and gums, by demographics, July 2014
- Repertoire
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- Figure 90: Repertoire of eating candies and gums, July 2014
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- Figure 91: Repertoire of eating candies and gums, by demographics, July 2014
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- Figure 92: Frequency of eating candies and gums, by repertoire of eating candies and gums, July 2014
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