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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“The market has posted rapid growth in value sales over the 2007-12 period; however, this comes against near stagnant volume sales. Besides the rising prices of sugar, the growing availability of higher value products and rising household incomes have fueled the rise in average prices. Mintel’s research shows that affluent Brazilians consume candy more often; however, C socioeconomic group consumers are not far behind”
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Rising Prices in the Category Reflect Production Costs but Also the Growing Offer of Better Products
Multinationals Lead in the Brazilian Market Selling Global Products Locally
Gum Category Shows a Strong Skew Toward Under-35s
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The New Brazilian Consumer Searches for New Products and Flavors
Health and Wellness are Important for Brazilian Consumers, but Have Limited Impact on Their Habits
Young Consumers Have the Most Dynamic Relationship with Category
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Market
Appendix – The Consumer
Appendix – GNPD Data
Appendix – Relevant Contacts
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