Since Mintel last analysed this extremely diverse sector of the eating out market in 2002, there has been a build-up in the catalogue of third party operator brands within high street stores. Small in number but worthy of note in the sector has been the opening of a handful of new flagship department stores with their accompanying often much-improved catering outlets.

Historically confined to secondary or even tertiary locations with poor ambience, Mintel’s findings show that, in all quarters, there is a real opportunity to add value to the retail experience if the catering offer is improved in terms of quality, location and ambience. As retail margins become ever tighter especially in the grocery sector it is the service and added value elements of the retail offer that now serve to differentiate the store and drive loyalty. As such in-store catering is arguably receiving a higher profile amongst retail decision-makers than it has done in the past.

Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the industry and its prospects, covering market drivers, market segmentation, the supply structure, distribution, advertising and promotion and sales forecasts.

Mintel’s findings offer you a unique means of tailoring your marketing to real demand, both tactically and strategically, helping you to avoid market pitfalls, to discover sector opportunities and to achieve the best possible results.