This report examines the changes that have taken place in the snow sports sector over the last few years as well as looking at the challenges that lie ahead in the future, such as global warming and sustainability.

Since the Millennium the snow sports market has experienced a period of year-on-year volume growth within a holiday market that has been severely challenged.

Using the latest consumer research, market size data and trend analysis, this report explores the factors behind this growth, providing a vital new insight into the sector’s prospects. Covering market drivers, market segmentation, the supply structure, distribution, advertising and promotion and sales forecasts, Mintel’s findings offer you a unique means of tailoring your marketing to real demand. Give your sales a boost with research that helps you avoid market pitfalls, discover sector opportunities and captures the imagination of the key target audiences.