“The physically energetic/high-tempo or challenge aspects are important drivers, but secondary to the ‘softer’, emotional/spiritual experience of a landscape transformed by snow. Emphasising the latter theme is the key to maintaining and growing mainstream appeal. Offering a greater contrast of snowsports and other activities can also attract new customers to the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Skiing Holidays Experience and Intentions
Snowboarding Holidays Experience and Intentions
Snowsports Holiday Destinations
Snowsports Holiday Booking
Snowsports Holiday Behaviour
Snowsports Holiday Attitudes
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Skiing Holidays Experience and Intentions
Appendix – Snowboarding Holidays Experience and Intentions
Appendix – Snowsports Holiday Destinations
Appendix – Snowsports Holiday Booking
Appendix – Snowsports Holiday Behaviour
Appendix – Snowsports Holiday Attitudes
Appendix – Targeting Opportunities
17th December 2012
"Skiing and snowboarding trips are frequently taken as supplementary winter breaks, in addition to a ‘main’ holiday abroad, and as such have been particularly vulnerable to cutbacks." |
How can snowsports holidays be ‘mainstreamed’?
