UK Short-Haul Holidays Market Report 2022
£ 2,195 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 2,195 (Excl.Tax)
The UK Short-Haul Holidays Market Report examines the habits and attitudes of British holidaymakers concerning short-haul holidays, factors influencing the choice of short-haul holidays and consumers’ growing interest in sustainability. This report covers the short-haul holiday market share, market forecast, market segmentation and key short-haul holidays market trends.
Mintel’s short-haul holidays market report identifies how consumers are likely to prioritise their main European summer holiday and cut back on short breaks as the cost of living crisis puts a strain on household finances. Package holidays and all-inclusive options are proving popular, as they can help consumers control the overall costs of holiday bookings whilst offering value for money and convenience.
The culmination of the rising cost of living, increasing holiday prices and the potential threat of a COVID-19 resurgence over winter could lead to consumers veering away from international holidays and opting for domestic rental holidays instead. However, luxury skiing holidays – which tend to attract more affluent consumers – are likely to remain popular over the winter period, with France being the standout destination for snow sport adventures.
Sustainability in travel has moved to the forefront of consumers’ minds and will continue to be for the foreseeable future, with 68% saying they try to make sustainable choices on holiday. This presents an opportunity for operators in the short-haul holidays market to promote slow travel, with many European train operators providing discounts on holidays by rail in recent months.
Fortunately, as the economy stabilises, the short-haul holidays market will benefit from the returned appeal of short overseas breaks as more people can justify taking multiple trips throughout the year once again.
To discover more about the UK Short-Haul Holidays Market Report 2022, read our UK Holiday Planning and Booking Market Report, or take a look at our Holidays and Travel Market Research Reports.
Brands: Sail Croatia, Interrail, Skipper, Eurocamp, Canvas.
Products: Short-haul holidays in Europe (excluding the UK).
This report, written by Jennie Bryans, a leading analyst in the travel sector, delivers in-depth commentary and analysis to highlight current trends in the UK solar panels market and add expert context to the numbers.
The removal of all international travel restrictions in Q1 2022 led to a surge in demand in the short-haul holidays market, with Mintel estimating the market will recover to 96% of its pre-pandemic value and 80% of its volume in 2022. However, rising holiday prices, inflationary headwinds and widespread disruption have halted the full recovery of the European travel market. Consumers remain eager to return to short-haul travel in 2023, but are likely to focus on taking one main holiday, rather than multiple short breaks, in the year ahead.”
Jennie Bryans
Travel and Leisure Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.