After a couple of challenging years, with the outbreak of foot-and-mouth disease, 11 September 2001 and the subsequent slowdown of the UK economy, all having an adverse effect on the hotel industry, there are now clear signs of recovery. This report examines the UK hotel market, discussing the major industry players and the several factors affecting market growth. UK consumers’ tendencies to stay in UK hotels and special occasions for those stays are then demonstrated, and their attitudes towards hotels are put into perspective to provide a portrait of the British preferences and habits in terms of UK hotel accommodation. In conclusion, Mintel has established target groups based on consumer behaviour, and a future outlook along with a forecast have been developed to illustrate the industry, the factors affecting its development and future, and the consumers who stay in UK hotels and may stay in them in the future.