UK Hotels Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Hotels UK market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The events of 2020 have triggered a collective urge for indulgence and escapism. 74% of people who would consider staying in a hotel in the coming months agree that ‘Booking a luxury hotel to escape everything appeals to me’. The roll-out of the vaccination programme will help to release pent-up demand for leisure travel among UK consumers. However, inbound travel will be slower to bounce back. Hotel revenues slumped overall by an estimated 70% in 2020 and are not expected to return to pre-COVID levels until 2025
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
When the UK finally emerges from its COVID nightmare there is likely to be a surge of interest in experiences such as luxury hotel weekends away as people celebrate the return of normal life. Special occasion breaks cancelled during the pandemic (milestone birthdays etc) will offer particular opportunities. Over-50s have been the least inclined to visit hotels in recent months but plans to vaccinate this group by Easter 2020 should see a release of pent-up demand among older travellers.
John Worthington
Senior Travel Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.