“London 2012 can be seen as an opportunity for hoteliers to promote ‘brand Britain’ and to encourage repeat business. The challenge for London hoteliers is to maximise the opportunity in terms of room rates and ancillary spend without pricing themselves out of the market. Outside London, there is an opportunity for hoteliers to use the ever growing price differential to entice domestic and overseas visitors.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Hotel Stays
Hotel Booking
Influential Factors When Choosing a Hotel
Hotel Facilities
Attitudes Towards Hotels
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Research
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Hotel Stays
Appendix – Hotel Booking
Appendix – Influential Factors When Choosing a Hotel
Appendix – Hotel Facilities
Appendix – Attitudes Towards Hotels
Appendix – Targeting Opportunities
11th July 2012
The wettest April-June period on record is a blow to domestic tourism in this much-promoted year. July’s forecast suggests no respite from the rain; meanwhile overseas holiday volumes are still struggling. 
1st June 2012
London hotels are looking strong ahead of the Olympics, however forecasts increasingly suggest that the boost from the Games will perhaps be less than previously hoped for. The UK regions have also seen room rates and revpar increase marginally, although this continues to be a tale of two markets.
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What is the likely impact of the Olympics on the hotel market?
