As one of a series of Travel Intelligence reports covering six European tourism markets for family holidays, this report focuses on tourism generated by British families. It analyses the market drivers, suppliers, consumers, and trends for family holidays in the UK, which includes both domestic and outbound travel.

Factors such as the attitudes toward family holidays, accommodation and transportation costs, and demographic shifts impact the amount of family participation in tourism activities.

Mintel research defines the essential elements that contribute to tourism growth by examining trends in the holiday market.

Report findings show a market approaching maturity, foreign gain at the expense of domestic, and benefits of increasingly affluent consumers.

By removing barriers of cost and offering discounts and special offers, suppliers can continually attract families looking for leisure getaways. Market size forecasts, including changes in foreign travel, are revealed in this report.

Where is the family holiday market headed next?