Table of Contents
Introduction and Abbreviations
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- Introduction
- - Holidays on the Internet – UK, Leisure Intelligence, March 2004
- Definition
- Consumer research
- Abbreviations
Premier Insight
Summary of Key Report Findings
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- Family holidays currently account for one in four holiday trips
- Independent holidays are the backbone of the family holiday sector
- Demographic changes will have an adverse impact on the family holiday segment
- The government’s Standard School Year policy will alter family holiday patterns
- The ‘big five’ tour operators still dominate the package family holiday market
- Families depend on friends and families for ideas, the Internet for research and both the Internet and travel agents for making bookings
- Families love beach holidays
- Different holidays are taken by families with different needs and preferences
- Seven in ten parents who went on holiday want something their kids will enjoy
- Spenders and Savers
- Grandtravellers – a burgeoning sector?
Market Factors
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- Family expenditure on holidays set to grow in the immediate term
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- Figure 1: Personal disposable income, consumer expenditure, gross domestic product and holiday expenditure, 1999-2007
- Single parents spend less than two-parent families on leisure
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- Figure 2: Average weekly expenditure on recreation and culture*, by household type, 2002/03
- Demographic and social changes will have a long-term negative impact on the family holiday segment
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- Figure 3: Key demographic family indicators, 1999-2007
- Figure 4: Household structure of the UK, 1971-2002
- The need for a work/life balance is driving the family market
- A more positive outcome predicted for the wider holiday market
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- Figure 5: The UK holiday market, 1999-2004
- The weather will help to prop up the domestic market in 2004
- Family holidays are still highly seasonal in nature
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- Figure 6: Proportion of holidays* taken by UK adults versus families, by quarter, 2003
- Changes in the Standard School Year will alter booking patterns
- Government fines on term-time truancy will have little impact on the family holiday market
Market Size and Segmentation
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- The family holiday market
- Market size
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- Figure 7: The family holiday market, by volume, 1999-2004
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- Figure 8: The family holiday market*, by value, 1999 and 2004
- Key market trends
- More families holiday in the UK than abroad
- Multiple family holidays and short breaks are growing in popularity
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- Figure 9: UK adults with children* who have gone on three or more holidays and who have taken a short break in the last 12 months, 2001-03
- More families go on independent breaks than package holidays
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- Figure 10: Estimated number of independent and package holidays taken by families, 2004
The Supply Structure
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- Tour operators
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- Figure 11: Passengers licensed to top five groups and companies up to September, 2002 and 2003
- Figure 12: Family package holidays taken, by tour operators, April 2004
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- Figure 13: Summary of family services, facilities and promotions, by tour operator, summer/winter 2004
- TUI UK
- Thomson Holidays
- MyTravel
- Thomas Cook
- First Choice Holidays plc
- Cosmos Group
- Other tour operators
- Accommodation suppliers
- Holiday parks, holiday centres, campsites and caravans
- Hotels and resorts
Planning and Booking a Family Holiday
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- Family holiday ideas
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- Figure 14: Sources of holiday ideas for adults and families, November 2003
- Channels used to research family holidays
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- Figure 15: Channels used by adults and families to research holidays, November 2003
- Booking channels for family holidays
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- Figure 16: Channels used by adults and families to book holidays, November 2003
- Turning ideas into reality
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- Figure 17: Top four sources of family holiday ideas, by booking channels, November 2003
The Consumer
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- Holidays taken in the last 12 months
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- Figure 18: Holidays taken in the last 12 months, by adults and families, March 2004
- For full demographics, see The Consumer – Detailed Demographics.
- Type of family holidays taken
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- Figure 19: Type of holidays taken, by all adults and families, March 2004
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- Figure 20: Top two holiday types taken by families in the last 12 months, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 21: Top two holiday types taken by families in the last 12 months, by region, media usage, supermarket usage and commercial TV viewing, March 2004
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- Figure 22: Holidays taken by families in the last 12 months, by top two family holiday types, March 2004
- Transport and accommodation used by families on holiday
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- Figure 23: Transport and accommodation used on holiday in the last 12 months, by adults and families, March 2004
- Transport used by families on holiday
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- Figure 24: Transport used by families on holiday, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 25: Transport used by families on holiday, by region, media usage, supermarket usage and commercial TV viewing, March 2004
- Accommodation used by families on holiday
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- Figure 26: Accommodation used by families on holiday, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 27: Accommodation used by families on holiday, by region, media usage, supermarket usage and commercial TV viewing, March 2004
- Transport and accommodation used in the UK or overseas
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- Figure 28: Holidays taken by families in the last 12 months, by transport and accomodation used, March 2004
- Transport and accommodation used by holiday type
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- Figure 29: Transport and accomodation options used by families, by holiday type, March 2004
The Consumer – Detailed Demographics
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- Figure 30: Holidays taken by famiilies in the last 12 months, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 31: Holidays taken by famiilies in the last 12 months, by marital status, region and ACORN categories, March 2004
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- Figure 32: Holidays taken by famiilies in the last 12 months, by media usage, supermarket usage and commerical TV viewing, March 2004
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Consumer Attitudes and Targeting Opportunities
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- What do families look for when choosing a holiday?
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- Figure 33: Important factors when choosing a holiday, by adults and families, April 2004
- Families still want sun, sand and sea…but for how long?
- Safety and security are important issues to families
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- Figure 34: Important factors when choosing a holiday, by holidays taken in the last 12 months, April 2004
- Package holidaymakers crave familiarity
- Families who go on UK short breaks just want to relax and unwind
- Independent holidays abroad are popular with families who want to experience a different culture
- For full demographics, see Consumer Attitudes and Targeting Opportunities – Detailed Demographics.
- What makes an enjoyable family holiday?
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- Figure 35: Factors that make holidays enjoyable, by adults and families, November 2003
- Families who want holidays that children enjoy base the success of their holiday on their children’s opinions
- Families opt for activity-led holidays each year
- For full demographics, see Consumer Attitudes and Targeting Opportunities – Detailed Demographics.
- What do families find off-putting whilst on holiday?
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- Figure 36: Off-putting holiday factors, by UK adults and families, November 2003
- Crowded and noisy beaches are the main off-putting factor
- Families fear crime and terrorism and are apt to take more precautions whilst travelling
- For full demographics, see Consumer Attitudes and Targeting Opportunities – Detailed Demographics.
- What do families think about spending on holidays?
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- Figure 37: General attitudes towards holiday spending, by adults and families, March 2004
- Savers or Spenders
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- Figure 38: Savers and Spenders, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 39: Savers and Spenders, by region, media usage, supermarket usage and commercial TV viewing, March 2004
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- Figure 40: Savers and Spenders, by holidays taken in the last 12 months, March 2004
- Spenders like to take city breaks
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- Figure 41: Savers and Spenders, by holiday type, March 2004
- Spenders are more likely than Savers to fly
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- Figure 42: Savers and Spenders, by type of transport used, March 2004
- What do families really think about family holidays?
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- Figure 43: Attitudes towards family hoidays, by adults and families, March 2004
- For full demographics, see Consumer Attitudes and Targeting Opportunities – Detailed Demographics.
- Attitudes towards family holidays by holidays taken
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- Figure 44: Main perceptions about family holidays held by families, by holidays taken in the last 12 months, March 2004
- Attitudes towards family holidays by type of holiday taken
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- Figure 45: Main perceptions about family holidays held by families, by holidays taken in the last 12 months, March 2004
- Attitudes towards family holidays by transport used
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- Figure 46: Main perceptions about family holidays held by families, by type of transport used, March 2004
- Attitudes towards family holidays by accommodation used
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- Figure 47: Main perceptions about family holidays held by families, by type of accommodation used, March 2004
- Attitudes towards family holidays by Savers and Spenders
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- Figure 48: Savers and Spenders, by attitudes towards family holidays, March 2004
Consumer Attitudes and Targeting Opportunities-Detailed Demographics
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- Important factors when choosing a family holiday
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- Figure 49: Important factors when choosing a family holiday, by socio-economic group, working status, Mintel’s Special Groups and presence of children, April 2004
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- Figure 50: Important factors when choosing a family holiday, by region, media usage, supermarket usage and commercial TV viewing, April 2004
- Chief factors that add to the enjoyment of families on holiday
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- Figure 51: Top five enjoyment factors for family holidays, by socio-economic group, working status, Mintel’s Special Groups and presence of children, November 2003
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- Figure 52: Top five enjoyment factors for family holidays, by region, media usage, supermarket usage and commercial TV viewing, November 2003
- Other factors that add to the enjoyment of families on holiday
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- Figure 53: Other enjoyment factors for family holidays, by socio-economic group, working status, Mintel’s Special Groups and presence of children, November 2003
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- Figure 54: Other enjoyment factors for family holidays, by region, media usage, supermarket usage and commercial TV viewing, November 2003
- Chief off-putting factors for families on holiday
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- Figure 55: Top five off-putting factors for family holidays, by socio-economic group, working status, Mintel’s Special Groups and presence of children, November 2003
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- Figure 56: Top five off-putting factors for family holidays, by region, media usage, supermarket usage and commercial TV viewing, November 2003
- Other off-putting factors for families on holiday
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- Figure 57: Other off-putting factors for family holidays, by socio-economic group, working status, Mintel’s Special Groups and presence of children, November 2003
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- Figure 58: Other off-putting factors for family holidays, by region, media usage, supermarket usage and commercial TV viewing, November 2003
- Main perceptions about holidays held by families
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- Figure 59: Main perceptions about holidays held by families, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 60: Main perceptions about holidays held by families, by region, media usage, supermarket usage and commercial TV viewing, March 2004
- Other perceptions about family holidays held by families
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- Figure 61: Other perceptions about family holidays held by families, by socio-economic group, working status, Mintel’s Special Groups and presence of children, March 2004
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- Figure 62: Other perceptions about family holidays held by families, by region, media usage, supermarket usage and commercial TV viewing, March 2004
The Future
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- Grandtravellers – the emerging extended family holiday market
- Changes in the Standard School Year will have negative repercussions for the domestic market
- Overseas package holidays will retain a fair slice of the family holiday segment
- Travel agents will remain the main booking channel for package family holidays
Forecast
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- Figure 63: Forecast of the family holiday market, by volume, 2004-09
- Factors incorporated
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