“Operators are likely to find it increasingly worthwhile to target the older-but-still-working consumer (a segment of the population set to increase, with the mandatory retirement age now a thing of the past and the number of over-65s set to grow) with family holiday suggestions. These adults are not as likely to be funding the day-to-day costs of maintaining a family anymore, but may be very involved in funding extended family ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Future Opportunities
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Family Holiday Taking
Type of Family Holiday
Number of Family Holidays Taken
Family Holiday Expenditure
Attitudes Towards Family Holidays
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Family Holiday Taking
Appendix – Type of Family Holidays
Appendix – Number of Family Holidays Taken
Appendix – Family Holiday Expenditure
Appendix – Attitudes Towards Family Holidays
Appendix – Targeting Opportunities
4th July 2013
“With impending changes in the structure of school holidays, the challenge for tour operators will be to respond flexibly to more complex and overlapping family holiday timetables. Travel agents too need to be sensitive to changes in their area – indeed this could even be a selling-point for the local ... 
14th September 2012
Or: what Senior Analyst John Worthington did on his (non-staycation) holiday, and what that says about the market - accomodating teenagers, combining city and beach breaks, online issues, car hire customer service and opportunities for tour operators.
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How can companies capitalise on parents’ willingness to take children out of school for cheaper holidays?
