“Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but specific messaging will also be effective on certain demographics.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Demographic Profile of US Black Population
The Black Car Buyer
Time Frame for Next Vehicle Purchase
Expected Time Spent Researching and Buying Next Vehicle
Importance of Total Price Versus Monthly Payments
Price and Payments Expected to be Paid for Next Vehicle
Looking to Switch Brands at Next Purchase
Brand Choices for Considered Purchases
Important Resources When Shopping for Next Vehicle
Car Purchasing Attitudes
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
26th February 2015
“Young Black consumers are very tech-savvy, so today’s new- and used-car dealerships need to be, too, or risk being perceived as outdated and out of touch.” 
30th October 2014
“Image is everything to Blacks, and what a person drive says a lot about them. With nearly $1 trillion in buying power, and a highly optimistic outlook on their future, we can expect a large chunk of their expenditures to go toward automobiles, whether new or certified pre-owned. Not so ...
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What efforts can get Blacks to the car dealership?
