“Black car buyers are both aspirational and cash conscious, with an eye on finding a vehicle that will express their personality. While black car buyers say they are keen on selecting a model based on previous experiences, more black respondents say that they plan their next purchase to be a foreign rather than a domestic make.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Profile of the Black Consumer, Car Purchase and Ownership
Vehicle Ownership
Car Ownership—Attitudes and Behaviors
Vehicle Purchasing Attributes and Preferences
Brand Purchasing Behavior and Brand Awareness
Perceptions of Major Auto Brands
Interest in Features Included When Purchasing Next Vehicle
U.S. Black Population
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
2nd June 2014
“Mounting evidence suggests that people of color, including African Americans, are not getting a fair deal when it comes to indirect, dealer-financed, car loans. There’s opportunity here for third-party lenders, brokers, and online research tools to aid and gain an audience among African Africans who are looking for their next ... 
20th January 2014
“Many African Americas are first and foremost concerned with the monthly payment instead of what they pay in interest. Even so, discriminatory acts which try to take advantage of African American’ wants and desires will not be tolerated by this consumer group. ”
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How can domestic automakers increase purchase consideration among blacks/African-Americans?
