Black Consumers' Attitudes toward Car Buying - US - June 2015
Black Consumers' Attitudes toward Car Buying - US - June 2015

“Currently at more than $1 trillion, Black spending power is expected to climb to $1.4 trillion by 2019 – and growth continues to outpace that of Whites, despite lower incomes. Black consumers’ love for cars, the role they play in shaping their image, attraction to technology, and high receptivity to advertising makes them a prime target for marketers.”

Tonya Roberts, Multicultural Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Trend Application

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Issues and Insights
Market Drivers
The Opportunities

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Research Resources Used
Attitudes toward the Car Shopping Process
Vehicle Consideration Set
Loyalty, Retention, and Defection
Attitudes toward Technology and Innovation
Desired Safety Features
Desired Entertainment and Convenience Features

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies and Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The US Black Population
Appendix – Trade Associations