“The milk market has been in the process of reshuffle with many large-scale merger and acquisition deals were agreed in 2013. The tightening regulations and stricter rules implemented by the government aiming at ensuring the quality of milk products tend to indirectly encourage the reshuffle of this market. In the near future, small operators are likely to face increasing pressures resulting in further consolidation.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Applications
Market Drivers
Who’s Innovating?
Market Size, Forecast and Segment Performance
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Usage of Milk
The Consumer – Quality Associated with Different Types of Milk
The Consumer – Milk Drinking Occasions
The Consumer – Features to Encourage Consumers to Pay More for Liquid Milk
The Consumer – Attitudes towards Milk Powders
The Consumer – Attitudes towards Product Safety
The Consumer – Attitudes towards Imported Brands
The Consumer – Attitudes towards Pricing and Gifting
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Brands and Companies
Market Share
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Change in Frequency of Buying Milk in Last Six Months
Appendix – Attitudes towards Different Types of Milk
Appendix – Milk Drinking Occasions
Appendix – Features to Encourage Consumers to Pay More For Liquid Milk
Appendix – Attitudes towards Milk Powder
Appendix – General Attitude towards Milk
Appendix – Further Analysis
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Is the future bright for pasteurised milk?
