Milk and Flavoured Milk - China - June 2013
Milk and Flavoured Milk - China - June 2013

"China’s milk market is attracting more international players. With increasing competition, manufacturers should look at opportunities beyond traditional demographic-specific targeting, to educate consumers about which milk is right for them and drive consumption out-of-home to drive sales."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Key Issue – Chinese Milk Market Attracts Global Interest

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer
Key Issue – Increasing Food Pairing and Out-Of-Home Consumption Occasions Can Help Brands to Encourage Daily Milk Usage
Key Issue – Consumers’ Lack of Knowledge About Milk Provides Gaps For Manufacturers to Fill by Shaping Product Perceptions and Influencing Choice

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix – Milk and Flavoured Milk Usage
Appendix – Ways of Consuming Milk
Appendix – Milk/Flavoured Milk Purchase Location
Appendix – Milk Flavour Preference
Appendix – Interest in Purchasing Different Milk Flavours
Appendix – Important Factors When Purchasing Milk
Appendix – Attitudes Towards Milk/Flavoured Milk