Biscuits, Cookies and Crackers - China - March 2014
Biscuits, Cookies and Crackers - China - March 2014

“Product innovation is key to business growth, since consumers are open towards different types of biscuits and are eager to try new products. Healthy and indulgent are the two key areas for product innovation as they are the main purchase drivers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – Usage of and Preference Towards Different Types of Biscuits
The Consumer – Occasions for Eating Biscuits
The Consumer – Important Factors When Purchasing Biscuits
The Consumer – Biscuit Purchase and Usage Habits
The Consumer – Attitudes Towards Biscuits
Key Issue – Exploring New Flavours
Key Issue – Capitalise on the Healthy Eating Trend
Key Issue – High-satiety Products Key to Growth in Savoury Biscuit Segment

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size
Appendix – Frequency of Eating Different Types of Biscuits
Appendix – Types of Biscuits Consumers Are Most Interested in Having
Appendix – Occasions for Eating Biscuits
Appendix – Important Factors When Purchasing Biscuits
Appendix – Biscuit Purchase and Usage Habits
Appendix – Attitudes Towards Biscuits