Biscuits, Cookies and Crackers - China - March 2016
Biscuits, Cookies and Crackers - China - March 2016

“Their convenience and filling nature enable biscuits to be competitive within the breakfast occasion. Breakfast biscuits should focus on taste and nutritional richness. Consumers are drawn to breakfast biscuits with coatings/fillings and nuts/fruits bits.  Snack-like biscuits could take bold steps in flavour, colour and shape innovation.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market — What You Need to Know
Market Size and Forecast
Market Drivers
Market Segmentation

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer — What You Need to Know
Perception towards Different Types of Snacks
Usage of Different Types of Biscuits
Eating Occasions of Biscuits
Eating Methods of Biscuits
Ideal Breakfast Biscuits
Attitudes towards Biscuits
Meet the Mintropolitans

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Key Players — What You Need to Know
Market Share
Competitive Strategies
Who’s Innovating?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Size and Forecast
Appendix — Market Segmentation
Appendix — Methodology and Abbreviations