“Symbolic meaning helps maintain traditional festive foods’ mainstream position in gifting. To strengthen their presence, traditional festive food brands are actively capitalizing on the revival of Chinese heritage and also are taking tentative steps in terms of their flavour, ingredients and packaging innovation. Cross-category cooperation helps increase brands visibility in the homogeneous market. Moreover, besides targeting traditional festivals, brands are encouraged to further tap into Western festivals.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
The Market – What You Need to Know
Market Drivers
Trends in the Market
Who’s Innovating?
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – What You Need to Know
Festive Foods Purchased/Received
Purchased from Foodservice Channels
Spending Trends
Features of Interest
Foods Purchased for Western Festivals
Attitudes towards Giving Alcoholic Drinks or Tobacco/Cigars as Festival Gifts
Meet the Mintropolitans
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Methodology and Abbreviations
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