“Deals and discounting can be an entry point to attract new customers and personalisation and relevance in promotion will become the critical point for retailers in coming years. But in the long run, creating unique shopping experience remains essential.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Issues in the Market
Trend Application
Market Drivers
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Channels of Distribution
The Consumer – Usage of Beauty Retailers
The Consumer – Beauty Products Purchased
The Consumer – Buying Beauty Products In-store
The Consumer – Buying Beauty Products Online
The Consumer – Future Opportunities for Beauty Retailers
The Consumer – General Behaviour towards Buying Beauty Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Size, Forecast and Segment Performance
Market Share
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Trend Application
Appendix – Who’s Innovating?
Appendix – The Consumer – Usage of Beauty Retailers
Appendix – The Consumer – Beauty Products Bought
Appendix – The Consumer – Buying Beauty Products In-store
Appendix – The Consumer – Buying Beauty Products Online
Appendix – The Consumer – Future Opportunities for Beauty Retailers
Appendix – The Consumer – General Behaviour towards Buying Beauty Products
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How can retailers maximise consumer reach with channel convergence?
