Beauty Retailing - China - March 2015
Beauty Retailing - China - March 2015

“The China beauty retailing market is evolving fast with both supply and demand side driven by the online-to-offline movement.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Drivers
Market Size and Forecast
Market Share

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

Trend Application
The Consumer – Beauty Products Purchased
The Consumer – Stores Visited and When
The Consumer – Buying Behaviour In-store
The Consumer – Shopping Behaviour towards Promotions
The Consumer – Digital Marketing – Online
The Consumer – Mobile Marketing

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – The Consumer – Beauty Products Purchased
Appendix – The Consumer – Stores Visited and When
Appendix – The Consumer – Buying Behaviour In-store
Appendix – The Consumer – Shopping Behaviour towards Promotion
Appendix – The Consumer – Digital Marketing – Online
Appendix – The Consumer – Mobile Marketing