Beauty Retailers - China - February 2013
Beauty Retailers - China - February 2013

“Growth in beauty retailer sales is being driven mainly by people’s growing demand for beauty cosmetics and increasing consumer spending power. The rapid growth of the Chinese middle class has driven growth of the cosmetics retail market. Urbanisation, a prosperous commercial real estate industry, market segmentation and multi-channel growth models for beauty retail will increase coverage and penetration of products and will drive growth of beauty retail sales.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Introduction
Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

The Market
Building Stronger Brand Experiences
Driving Sales Growth by Optimising Product Categories, Brands and Product Mix
Using Cosmetic Specialist Retailers to Expand in Lower Tier Cities

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Frequency Of Purchases From Beauty Retailer
Appendix – Occasions Of Visiting Beauty Retailer
Appendix – Products Bought At A Beauty Retailer In Past 6 Months
Appendix – Most Important Factors Considered When Selecting A Beauty Retailer
Appendix – Most Important Factors Considered When Buying Beauty Products
Appendix – Beauty Retailers Visited In Past Six Months
Appendix – Beauty Retailers Visited The Most Often
Appendix – Attitudes Towards Buying Beauty Products In Beauty Retailers