“The ability for a store to embrace the latest technology innovation to provide seamless services and shopping experience will become the key differentiator for retailers to stand out while segmenting the consumer based on their different behaviour and attitude would make a pharmacy retailer more efficient. For large players, designing locally-specific retailing strategies according to local demographic and needs is crucial.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information
Trend Application
Market Drivers
Market Size and Forecast
Market Segmentation and Market Share
Consumer
Consumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
The Consumer – Behaviour towards Ailments
The Consumer – Channel Usage
The Consumer – Products Purchased
The Consumer – Choice Criteria Offline
The Consumer – Choice Criteria Online
The Consumer – Buying Habits
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Brands
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Behaviour towards Ailments
Appendix – The Consumer – Channel Usage
Appendix – The Consumer – Products Purchased
Appendix – The Consumer – Choice Criteria Offline
Appendix – The Consumer – Choice Criteria Online
Appendix – The Consumer – Buying Habits
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Technology embracement defines future success for Chinese pharmacy 
