The Snacking Occasion - US - February 2014
The Snacking Occasion - US - February 2014

“As consumers continue to adopt a snacking culture, choosing to snack anywhere, anytime, and on practically anything, the format and function of snacks will need to evolve to meet their needs. Snacks with healthy claims and natural ingredients are still important; however, snackers still want to indulge responsibly from time to time. Resealable and single-serving packaging can help promote consumption of snacks during nontraditional occasions, as well as encourage the ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues and Insights
Trend Applications

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Types of Snacks Consumed
Snacks Eaten Between Meals
Snacks Eaten in Place of a Meal
Morning Snacks
Afternoon Snacks
Evening Snacks
Snacking Locations
Important Factors When Choosing a Snack
Reasons for Snacking
Snacking Behaviors by Location
Attributes Associated with Snacks
Race and Hispanic Origin
Correspondence Analysis – Snacking Occasions
Correspondence Analysis – Snack Attributes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Innovations and Innovators
Marketing Strategies
Social Media – The Snacking Occasion

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Social Media – The Snacking Occasion
Appendix – Trade Associations