Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Executive Summary
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- The consumer
- Fruits and vegetables most common snack in last six months
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- Figure 1: Snacks eaten in past six months – Any consumption, top five, November 2013
- Snacks mostly eaten between meals, younger consumers more likely to replace meals
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- Figure 2: Timing of snacking occasion – Between meals and in place of a meal, top five, November 2013
- Packaging, ingredient claims most influential on purchases
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- Figure 3: Factors when choosing a snack, top five, November 2013
- Snacking mainly serves a functional purpose
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- Figure 4: Reasons for snacking, top five, November 2013
- More routine snacking at home, 18-24s extra adventurous away from home
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- Figure 5: Snacking behaviors, by location, at home, November 2013
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- Figure 6: Snacking behaviors, by location, away from home, November 2013
- What we think
Issues and Insights
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- What impact does health have on the snack market?
- Issues
- Insight: Health is top of mind, but there’s still room for indulgence
- Can snacks move beyond their traditional consumption occasions?
- Issues
- Insight: Occasions can evolve based on altered formats and nutrition
- How can snack formats adapt to the snacking lifestyle?
- Issues
- Insight: Portability and functionality should be a key focus
Trend Applications
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- Trend: Snack Society
- Trend: The Power of One
- Mintel Futures: Generation Next
Innovations and Innovators
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- On-the-go formats
- Small format, big indulgence
- All-in-one nutrition
- Packaged for the occasion
Marketing Strategies
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- Overview of the brand landscape
- Theme: Promising satiety and energy
- California Almonds provide “a handful of jet fuel”
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- Figure 7: The Almond Board of California print ad, June 2013
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- Figure 8: California Almonds YouTube video, “Crunch On,” 2013
- Figure 9: Almond Board of California e-store, January 2014
- Sargento is “oh so satisfying”
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- Figure 10: Sargento print ad, August 2013
- Theme: Portion control and portability through packaging innovation
- Wholly Guacamole offers 100-calorie Minis
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- Figure 11: Wholly Guacamole YouTube video, “OMGuac! new Wholly Guacamole Minis,” 2013
- Figure 12: Wholly Guacamole website, 2014
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- Figure 13: Wholly Guacamole print ad, September 2013
- SnackWell’s tells consumers to “be bad”
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- Figure 14: SnackWell’s website, 2014
- Theme: A little indulgence goes a long way
- Philadelphia Snack Delights are “a sweet upgrade”
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- Figure 15: Philadelphia print ad, June 2013
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- Figure 16: Philadelphia YouTube video, 2013
- Theme: Focusing on day parts and occasions
- Yoplait suggests a midday snack swap
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- Figure 17: Yoplait YouTube video, 2013
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- Figure 18: Yoplait online ad, 2013
- Tyson targets get-togethers
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- Figure 19: Tyson print ad, June 2013
Social Media – The Snacking Occasion
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- Key points
- Key social media metrics
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- Figure 20: Key social media metrics, January 2014
- Market overview
- Brand usage and awareness
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- Figure 21: Brand usage and awareness, November 2013
- Interaction with snack brands
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- Figure 22: Interaction with selected snack brands, November 2013
- Online conversations
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- Figure 23: Online conversations around selected snack brands, by day, July 7, 2013-Jan. 6, 2014
- Where are people talking about snack brands?
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- Figure 24: Online conversations around selected snack brands, by page type, July 7, 2013-Jan. 6, 2014
- What are people talking about?
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- Figure 25: Unbranded conversations surrounding snacking, July 7, 2013-Jan. 6, 2014
- Figure 26: Word cloud for unbranded mentions of snacking, July 7, 2013-Jan. 6, 2014
- Analysis by brand
- OREO
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- Figure 27: Social media metrics – OREO, January 2014
- Slim Jim
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- Figure 28: Social media metrics – Slim Jim, January 2014
- Chobani
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- Figure 29: Social media metrics – Chobani, January 2014
- Nature Valley
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- Figure 30: Social media metrics – Nature Valley, January 2014
- Totino’s
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- Figure 31: Social media metrics – Totino’s, January 2014
- Sargento
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- Figure 32: Social media metrics – Sargento, January 2014
Types of Snacks Consumed
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- Key points
- Both healthy and indulgent snacks top list of most consumed snacks
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- Figure 33: Snacks eaten in past six months – Any consumption, November 2013
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- Figure 34: Snacks eaten in past six months – Any consumption, by presence of children in household, November 2013
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- Figure 35: Snacks eaten in past six months – Any consumption, by generations, November 2013
Snacks Eaten Between Meals
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- Key points
- Protein possibilities
- Older consumers less likely to snack between meals
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- Figure 36: Timing of snacking occasion – Between meals, by generations, November 2013
Snacks Eaten in Place of a Meal
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- Key points
- Less meal-replacement use overall
- Younger consumers more likely to use snacks as meal replacements
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- Figure 37: Timing of snacking occasion – In place of a meal, by gender and age, November 2013
Morning Snacks
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- Key points
- Morning snacking habits traditional in nature
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- Figure 38: Timing of snacking occasion – Morning, by generations, November 2013
Afternoon Snacks
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- Key points
- Soup popular in the afternoon
- Younger snackers eat various single-serve snacks
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- Figure 39: Timing of snacking occasion – Afternoon, by generations, November 2013
Evening Snacks
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- Key points
- The sweetest evening occasion?
- Salty snacks, cereal create opportunities to appeal to 18-24s
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- Figure 40: Timing of snacking occasion – Evening, by age, November 2013
Snacking Locations
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- Key points
- Snack format is a strong indicator for consumption location
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- Figure 41: Locations of snacking occasion, November 2013
- 18-34s eating a variety of snacks away from home
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- Figure 42: Locations of snacking occasion – Away from home, by age, November 2013
- At-home consumption skews toward those aged 45+
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- Figure 43: Locations of snacking occasion – Home, by age, November 2013
Important Factors When Choosing a Snack
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- Key points
- Ingredients, packaging largest factors for snack purchases
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- Figure 44: Factors when choosing a snack, November 2013
- Younger snackers seek variety, older consumers want health
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- Figure 45: Factors when choosing a snack, by age, November 2013
Reasons for Snacking
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- Key points
- Snacking for functional reasons
- Snacking for health
- 18-34s snacking to save time, money
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- Figure 46: Reasons for snacking, by gender and age, November 2013
Snacking Behaviors by Location
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- Key points
- Older consumers prefer routine snacking at home
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- Figure 47: Snacking behaviors by location, at home, and by age, November 2013
- Younger snackers more adventurous, seek convenience outside home
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- Figure 48: Snacking behaviors by location, away from home, and by age, November 2013
Attributes Associated with Snacks
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- Key points
- Taste, convenience trump function and health
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- Figure 49: Attributes associated with snacks, November 2013
Race and Hispanic Origin
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- Key points
- Highest consumption of frozen snacks among Blacks
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- Figure 50: Snacks eaten in past six months – Any consumption, by race and Hispanic origin, November 2013
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- Figure 51: Timing of snacking occasion – Morning, by race and Hispanic origin, November 2013
- Non-Whites more likely to snack on the go
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- Figure 52: Locations of snacking occasion – On the go, by race and Hispanic origin, November 2013
- Hispanics, Blacks most interested in natural, gluten free
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- Figure 53: Factors when choosing a snack, by race and Hispanic origin, November 2013
- Non-Whites and Hispanics more likely to snack for monetary reasons
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- Figure 54: Reasons for snacking, by race and Hispanic origin, November 2013
- Blacks, Hispanics more adventurous snackers at home and away
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- Figure 55: Snacking behaviors, by location and by race and Hispanic origin, November 2013
Correspondence Analysis – Snacking Occasions
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- Methodology
- Opportunities for unconventional snacking occasions
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- Figure 56: Correspondence analysis, February 2014
- Figure 57: Timing of snacking occasion, February 2014
Correspondence Analysis – Snack Attributes
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- Methodology
- Taste triumphs across snack types
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- Figure 58: Correspondence analysis, February 2014
- Figure 59: Attributes associated with snacks, February 2014
Appendix – Market Drivers
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- Health and lifestyle
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- Figure 60: American adults, by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
- Childhood and teen obesity – Highest in decades
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- Figure 61: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
- Consumer confidence
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- Figure 62: University of Michigan’s index of consumer sentiment (ICS), 2007-13
- Unemployment
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- Figure 63: US unemployment rate, by month, 2002-13
- Figure 64: US unemployment and underemployment rates, 2007-13
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- Figure 65: Number of employed civilians in US, 2007-13
- Retail channels
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- Figure 66: Distribution of expenditures on food for off-premise consumption, by channel, 2008-12
- Racial, ethnic population growth
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- Figure 67: US population, by race and Hispanic origin, 2009, 2014, and 2019
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- Figure 68: Households with children, by race and Hispanic origin of householder, 2013
- Shifting US demographics
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- Figure 69: US population, by age, 2009-19
- Figure 70: US households, by presence of own children, 2003-13
Appendix – Other Useful Consumer Tables
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- Figure 71: Locations of snacking occasion – On the go, by generations, November 2013
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- Figure 72: Reasons for snacking, by gender, November 2013
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- Figure 73: Reasons for snacking, by generations, November 2013
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- Figure 74: Opinions about diet and health, by gender, May 2012-June 2013
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- Figure 75: Opinions about diet and health, by race and Hispanic origin, May 2012-June 2013
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- Figure 76: Opinions about diet and health, April 2007-June 2013
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- Figure 77: Attitudes/Opinions about food, May 2012-June 2013
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Appendix – Social Media – The Snacking Occasion
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- Brand usage or awareness
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- Figure 78: Brand usage or awareness, November 2013
- Figure 79: Sargento usage or awareness, by demographics, November 2013
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- Figure 80: Totino’s usage or awareness, by demographics, November 2013
- Figure 81: Nature Valley usage or awareness, by demographics, November 2013
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- Figure 82: OREO usage or awareness, by demographics, November 2013
- Figure 83: Slim Jim usage or awareness, by demographics, November 2013
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- Figure 84: Chobani usage or awareness, by demographics, November 2013
- Activities done
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- Figure 85: Activities done, November 2013
- Figure 86: Sargento – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
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- Figure 87: Sargento – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
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- Figure 88: Sargento – Activities done – I follow/like the brand on social media because, by demographics, November 2013
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- Figure 89: Sargento – Activities done – I have researched the brand on social media to, by demographics, November 2013
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- Figure 90: Totino’s – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
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- Figure 91: Totino’s – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
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- Figure 92: Totino’s – Activities done – I follow/like the brand on social media because, by demographics, November 2013
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- Figure 93: Totino’s – Activities done – I have researched the brand on social media to, by demographics, November 2013
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- Figure 94: Nature Valley – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
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- Figure 95: Nature Valley – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
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- Figure 96: Nature Valley – Activities done – I follow/like the brand on social media because, by demographics, November 2013
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- Figure 97: Nature Valley – Activities done – I have researched the brand on social media to, by demographics, November 2013
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- Figure 98: OREO – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
- Figure 99: OREO – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
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- Figure 100: OREO – Activities done – I follow/like the brand on social media because, by demographics, November 2013
- Figure 101: OREO – Activities done – I have researched the brand on social media to, by demographics, November 2013
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- Figure 102: Slim Jim – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
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- Figure 103: Slim Jim – Activities done – I have contacted/interacted with the brand online on social media to, by demographics, November 2013
- Figure 104: Slim Jim – Activities done – I have researched the brand on social media to, by demographics, November 2013
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- Figure 105: Chobani – Activities done – I have looked up/talked about this brand online on social media, by demographics, November 2013
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- Figure 106: Chobani – Activities done – I have researched the brand on social media to, by demographics, November 2013
- Online conversations
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- Figure 107: Online conversations around selected snack brands, by day, July 7, 2013-Jan. 6, 2014
- Figure 108: Online conversations around selected snack brands, by page type, July 7, 2013-Jan. 6, 2014
- Figure 109: Unbranded conversations surrounding snacking, July 7, 2013-Jan. 6, 2014
Appendix – Trade Associations
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